Company Description

Gush Beauty

Gush Beauty is a fun, functional, and fuss-free beauty brand. From India’s first whipped body wash mousse to innovative makeup and skincare, we’re creating products people genuinely enjoy using.

We’re looking for a Performance Marketing Manager who doesn’t just “run ads” — but understands how to scale a brand profitably.

If you understand funnels, obsess over ROAS, and have robust opinions on what makes a creative convert, this role is for you.

What You’ll Be Doing

? Own the performance funnel

Plan and execute top, mid & bottom-funnel campaigns

Manage Meta, Google & YouTube

Optimise continuously for ROAS, CAC, CPA, CTR & conversions

? Drive creative that performs

Work closely with the design and content teams

Develop hooks, formats, UGC angles, copies & creative concepts

Constantly test and iterate creatives based on performance

?️ Manage marketplace marketing

Coordinate with marketplace agencies across Nykaa, Amazon & other platforms

Plan sales, visibility & campaign calendars

Coordinate requirements for banners, creatives & other marketing assets

Ensure marketplace activity is aligned with brand and performance goals

? Build retention & LTV

Work across email, WhatsApp, SMS & remarketing

Develop strategies to improve repeat purchases and customer LTV

? Know your numbers





Track performance across Meta Ads Manager, Google Analytics & Shopify

Analyse orders, CVR, AOV, CAC, ROAS & customer behaviour

Turn data into clear actions, not just reports

? Scale what works

Manage and optimise marketing budgets

Identify winning campaigns and creatives

Scale high-performing initiatives and cut underperformers

Maintain healthy ROAS and CAC

?️ Improve conversion

Identify opportunities across landing pages, PDPs & checkout

Work with relevant teams to improve conversion rates

Constantly look for ways to turn more traffic into customers

What We’re Looking For

4+ years of hands-on performance marketing experience

Strong understanding of full-funnel performance marketing

Hands-on experience with Meta & Google Ads

Shopify knowledge is a must

Experience coordinating marketplace marketing across Nykaa, Amazon, etc.

Strong analytical and problem-solving skills

Equal parts analytical and creative

Someone who moves fast, tests faster and takes ownership

Bonus Points

Experience working with a D2C / beauty / consumer brand

Experience scaling paid media budgets

Strong understanding of creative performance and UGC

Experience with retention marketing and lifecycle campaigns

📌 Performance Marketing Manager (Mumbai)
🏢 Gush Beauty
📍 Mumbai