About the RoleWe are looking for a Performance Marketing Specialist who is passionate about digital growth, data-driven marketing, and building campaigns that deliver measurable business results.

The ideal candidate should have hands-on experience managing paid campaigns across platforms such as Meta and Google Ads, with a strong understanding of customer acquisition, conversion optimisation, and performance analytics.

Key Responsibilities

- Plan, execute, and optimise performance marketing campaigns across Meta, Google, and other relevant digital platforms.
- Develop and implement strategies to drive traffic, leads, conversions, and revenue.
- Monitor key performance metrics including ROAS, CAC, CPL, CPA, CTR, CPC, conversion rate, and overall ROI.
- Conduct audience research, segmentation, retargeting, and campaign optimisation.
- Work closely with the creative team to develop high-performing ad creatives, copy, videos, and landing page concepts.
- Continuously test different audiences, creatives, formats, messaging, and campaign structures to improve performance.
- Analyse campaign data and generate regular performance reports with actionable insights.
- Identify opportunities for scaling successful campaigns while controlling acquisition costs.
- Stay updated with the latest trends, platform changes, advertising tools, and performance marketing best practices.




- Collaborate with the marketing and business teams to align campaigns with overall brand and revenue objectives.

What We’re Looking For
- 2–5 years of experience in Performance Marketing / Paid Media.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of digital marketing funnels and customer acquisition.
- Excellent analytical and problem-solving skills.
- Ability to interpret campaign data and make data-backed decisions.
- Experience working with D2C, e-commerce, fashion, beauty, jewellery, lifestyle, or retail brands will be an advantage.
- Strong understanding of performance creatives and conversion-focused communication.
- Ability to work in a fast-paced environment and take ownership of campaign performance.

Key SkillsMeta Ads | Paid Media | Performance Marketing | ROAS | CAC | Conversion Optimisation | Retargeting | Audience Segmentation | Analytics | A/B Testing | D2C & E-commerce Growth What You’ll Get

- Opportunity to work closely with the brand and marketing leadership.
- Ownership of performance campaigns and growth initiatives.
- A fast-paced, creative, and team-oriented work environment.
- Opportunity to experiment, test, learn, and scale campaigns.
- The chance to directly contribute to business growth.

? Location: Delhi ? Experience: 2–5 Years

? Employment Type: Full-time

? Apply here:

https://lnkd.in/gJzrrtWr

📌 Performance Marketer (Delhi)
🏢 Khubani - Delhi
📍 Delhi