– Senior Performance Marketing Manager

Experience: 5–8+ Years (Agency Experience Preferred)

Employment Type: Full time

Location: Amanora Apex Hadapsar

About the Role

We are looking for an experienced Senior Performance Marketing Manager who can take complete ownership of the Performance Marketing function, lead the team, manage high-budget campaigns, and drive measurable business results across multiple client accounts.

Key Responsibilities

- Lead and manage the Performance Marketing team, including task allocation, performance monitoring, mentoring, and quality control.
- Plan, execute, and optimize high-budget campaigns across Google Ads and Meta Ads.
- Develop performance strategies based on client objectives, target audience, industry, and business goals.
- Manage and optimize campaigns for ROAS, ROI, CPA, CPL, CAC, conversions, and revenue growth.
- Handle D2C, lead generation, e-commerce, and conversion-focused campaigns.
- Manage large advertising budgets and ensure efficient budget allocation and scaling.
- Conduct audience research, competitor analysis, creative testing, A/B testing, and funnel optimization.
- Monitor campaign performance and identify opportunities for improvement and scaling.




- Work closely with Creative, Social Media, SEO, Web Development, and Sales teams.
- Prepare performance reports and present insights and recommendations to clients.
- Stay updated with Meta, Google, AI tools, automation, tracking, attribution, and latest performance marketing trends.
- Guide junior account managers on best practices and campaign troubleshooting.
- Act as the primary strategic subject-matter expert during client review calls.

Requirements

- 5–8+ years of hands-on Performance Marketing experience, preferably in a digital marketing agency.
- Proven experience in team handling and multiple client account management.
- Strong expertise in paid search, paid social, programmatic platforms, and analytics suites like Google Analytics.
- Experience managing high-budget campaigns with proven results.
- Strong understanding of ROAS, ROI, CPA, CPL, CAC, conversion tracking, funnels, and attribution.
- Strong analytical, strategic, communication, and client-management skills.
- Ability to take complete ownership of performance marketing strategy, execution, optimization, and team performance.

📌 Performance Marketing Manager (Pune)
🏢 A2 Digital
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