Job Title: Performance Marketing Executive

Key Responsibilities

1. Paid Advertising Campaigns:

Plan, set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads to achieve lead generation, traffic, and conversion goals.

2. Campaign Optimization:

Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting to improve ROI and achieve campaign KPIs.

3. Lead Generation & Conversion:

Develop and manage campaigns focused on generating quality leads and conversions while maintaining an effective CPL, CPA, and ROAS.

4. Ad Creation & A/B Testing:

Coordinate with the creative and content teams to develop effective ad copies and creatives. Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaign strategies.

5. Keyword & Audience Research:

Conduct keyword research, competitor analysis, audience research, and identify current opportunities to improve campaign performance.

6. Performance Tracking & Reporting:

Track and analyze campaign metrics such as CTR, CPC, CPL, CPA, conversions, and ROAS. Prepare regular performance reports and provide actionable insights.

7. Analytics & Conversion Tracking:

Use tools such as Google Analytics/GA4, Google Ads Manager, Meta Ads Manager, and Google Tag Manager to monitor campaign performance and conversion tracking.

8. Budget Management:





Manage advertising budgets effectively and ensure spending is aligned with campaign objectives and expected ROI.

9. Campaign Strategy:

Develop data-driven paid advertising strategies based on business objectives, target audience, industry trends, and campaign performance.

10. Collaboration:

Work closely with the creative, content, SEO, and account management teams to ensure campaigns are aligned with overall marketing objectives.

11. Market & Platform Updates:

Stay updated with the latest trends, advertising policies, platform updates, tools, and best practices across Google, Meta, and other relevant advertising platforms.

Qualifications

· Bachelor's degree in Marketing, Advertising, Business, or a related field.

· 2–3 years of hands-on experience in Paid Ads, Performance Marketing, or Digital Marketing.

· Strong practical experience with Google Ads and Meta Ads.

· Experience in lead generation and conversion-focused campaigns.

· Good understanding of CPC, CTR, CPL, CPA, ROAS, conversion rate, and campaign KPIs.

· Experience with Google Analytics/GA4 and Google Tag Manager is preferred.

· Strong analytical and problem-solving skills.

· Good understanding of audience targeting, keyword research, remarketing, and campaign optimization.

· Good communication and reporting skills.

Google Ads Certification will be an added advanta

Interested Candidates can share your CV to [email protected]

📌 Performance Marketing Executive (Ahmedabad)
🏢 Ossisto
📍 Ahmedabad