Company Description Embark AI Institute is an education and innovation organization focused on building practical skills and careers in artificial intelligence and emerging technologies. The institute offers industry-aligned programs, hands-on training, and collaborative projects that connect learners with real-world applications. By partnering with experts and organizations, Embark AI Institute aims to bridge the gap between academic learning and market needs.

Team members at the institute contribute to a dynamic environment where technology, education, and market growth come together.

Role Description The Performance Marketing role at Embark AI Institute is a full-time, on-site position based in Gandhinagar. The person in this role will plan, execute, and optimize performance marketing campaigns across digital channels to drive lead generation, enrollment, and brand awareness. Daily responsibilities include analyzing campaign data, conducting market and audience research, managing budgets, and preparing performance reports.

The role involves collaborating with academic, sales, and operations teams to align marketing activities with institutional goals and customer needs. The individual will also monitor market trends, test new channels and strategies, and ensure a consistent,



data-driven approach to campaign optimization.

Qualifications

- Candidates should possess solid Market Analysis and Market Research skills to identify opportunities, trends, and audience segments.
- Candidates should possess advanced Analytical Skills to interpret campaign data, track KPIs, and make data-informed decisions.
- Candidates should possess effective Communication skills for collaborating with internal teams and presenting insights and recommendations.
- Candidates should possess solid Customer Service skills to understand learner needs and support a positive experience across touchpoints.
- Experience in performance marketing, digital advertising platforms (e.g., Google Ads, social media ads), and campaign optimization.
- Proficiency with marketing analytics tools, dashboards, and basic spreadsheet functions for reporting and analysis.
- Ability to work on-site in Gandhinagar, manage multiple campaigns, and meet deadlines in a fast-paced workplace.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
- Interest in education, technology, and AI-related fields, with a willingness to continuously learn and adapt.

📌 Performance market (Gandhinagar)
🏢 Embark AI Institute
📍 Gandhinagar