Job Title: Performance Lead Generation Specialist (Paid Ads + Outbound)

High-Growth Digital Marketing Agency

About Us

We are a rapid-growing, AI-powered digital marketing agency working deeply with Family Entertainment Centers (FECs), Health & Wellness brands, Schools, and Daycare Centers.

We don’t sell vanity metrics - we sell clients at $3,500/month retainers.

We are looking for a hands-on Lead Generation Specialist who can own the pipeline end-to-end and is motivated by results and incentives, not just hours.

Your Mission

? Generate qualified leads that convert into $3.5K/month clients

? Book high-quality discovery calls consistently

? Work across paid ads + outbound channels

Key Responsibilities

Paid Lead Generation

- Plan, launch, and optimize campaigns on:
- Google Ads
- Meta (Facebook & Instagram)
- LinkedIn Ads
- Create lead-gen funnels:
- Ad → Landing page → Form → CRM
- Optimize CPL, lead quality, and booking rates

Outbound Lead Generation

- Build and manage outbound systems using tools like:
- Apollo.io (or similar)
- Chrome extensions / scrapers
- Email + SMS tools
- Responsibilities include:
- Scraping and qualifying lead lists
- Sending cold email sequences
- Sending SMS follow-ups
- Managing replies and booking calls
- Ensure high deliverability and compliance

Industry Focus

You will primarily generate leads for:




- Family Entertainment Centers (indoor play zones, trampoline parks, etc.)
- Health & Wellness brands (fitness, physio, wellness centers)
- Schools & Daycare Centers

(Industry experience here is a BIG plus)

What Success Looks Like

- Consistently booking qualified sales calls
- Helping close 3 - 5 clients/month at $3.5K retainers
- Improving lead quality month-over-month
- Owning lead gen performance like a business owner

? This role is designed for someone who wants to earn significantly more by performing better.

Must-Have Skills

- Proven experience in lead generation for services
- Strong understanding of:
- Paid ads (Google, Meta, LinkedIn)
- Cold email & SMS outreach
- Experience with tools like Apollo.io (or alternatives), CRM system, and Data scraping tools
- Ability to think in terms of ROI, CAC, and conversions
- Comfortable working with targets and accountability

Nice-to-Have (Big Plus)
- Experience selling high-ticket services ($2K–$5K retainers)
- Experience in FEC, education, or wellness industries
- Experience working with agencies or founders directly
- Familiarity with AI tools for lead gen or personalization

Who This Role Is NOT For

❌ Someone who only runs ads and stops there

❌ Someone uncomfortable with targets or incentives

❌ Someone who needs heavy hand-holding

📌 Performance Lead Generation Specialist (Paid Ads + Outbound) (India)
🏢 StratGo Media
📍 India