Position: Paid Media SpecialistAbout the RoleWe're looking for a highly experienced, results-driven Paid Media Specialist with 5–6 years of hands-on experience managing Google Ads and Meta (Facebook/Instagram) advertising campaigns.

In this role, you'll be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across multiple client accounts. You'll leverage data-driven insights, AI-powered tools, and industry best practices to maximize ROI, generate qualified leads, and help clients achieve their business goals.

The ideal candidate is proactive, detail-oriented, highly organized, and capable of independently managing a portfolio of 25–30 active campaigns in a fast-paced agency environment.

Key Responsibilities1.

Campaign

Strategy &

• Planning

- Develop comprehensive paid advertising strategies aligned with client goals and target audiences.
- Conduct market research, competitor analysis, keyword research, and audience segmentation to identify growth opportunities.
- Define campaign objectives, budgets, bidding strategies, and KPIs.
- Identify opportunities to scale campaigns while maintaining efficiency and return on investment.

2.

Campaign

Creation &

• Optimization

- Create compelling ad copy and collaborate on creative assets tailored for Google Ads and Meta platforms.
- Build, launch, and optimize Search, Performance Max, Display, Remarketing, and Meta campaigns.
- Conduct A/B testing to improve creatives, targeting, bidding strategies, and landing page performance.
- Continuously monitor campaign performance and make data-driven optimizations to improve results.

3. Campaign & • Workload Management





- Independently manage a portfolio of 25–30 active PPC campaigns/accounts while maintaining high-quality performance.
- Prioritize workload effectively and ensure campaigns are optimized on an ongoing basis.
- Proactively identify issues, opportunities, and performance improvements without requiring constant supervision.
- Manage multiple deadlines while maintaining accuracy and attention to detail.

4.

Budget

Management

- Manage and allocate advertising budgets effectively across multiple client accounts.
- Track daily, weekly, and monthly campaign spend to ensure budgets are utilized efficiently.
- Monitor ROI, CPA, CPL, ROAS, and other key performance metrics while recommending budget adjustments when necessary.

5.

Performance

Analysis &

• Reporting

- Track, analyze, and report campaign performance using Google Ads, GA4, Meta Ads Manager, Google Search Console, and reporting tools.
- Prepare clear performance reports with actionable insights and optimization recommendations.
- Monitor campaign health and ensure client KPIs are consistently achieved.

6.

Continuous

Learning &

• Innovation

- Stay current with digital advertising trends, platform updates, AI-powered optimization tools, and automation features.
- Implement recent strategies, technologies, and best practices to improve campaign performance and operational efficiency.




- Share insights and recommendations that contribute to team growth and client success.

Qualifications & Requirements

- 2–3 years of hands-on experience managing Google Ads and Facebook/Instagram advertising campaigns.
- Proven experience successfully managing 25–30 active client campaigns/accounts simultaneously, preferably in an agency environment.
- Strong understanding of Google Search, Performance Max, Display, Remarketing, and Meta advertising.
- Demonstrated ability to plan, execute, optimize, and scale PPC campaigns that deliver measurable business results.
- Experience using AI-powered tools, automation, and smart bidding strategies for campaign optimization.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent time management and organizational skills with the ability to prioritize multiple projects.
- Ability to work independently, take ownership, and proactively identify opportunities for improvement.
- Excellent written and verbal communication skills.
- Proficiency with Google Ads, GA4, Meta Ads Manager, Google Search Console, and Looker Studio.
- Google Ads and Meta Certifications are preferred.
- Knowledge of SEO, landing page optimization, and conversion rate optimization (CRO) is an advantage.

Why Join Us?

- Be part of an innovative and forward-thinking digital marketing team.
- Work with AI-driven advertising solutions and the latest PPC technologies.
- Manage a diverse portfolio of clients across multiple industries.
- Collaborative, growth-oriented work environment with opportunities for professional development.
- Make a direct impact by driving measurable business results for clients.

📌 Paid Media Specialist (Panaji)
🏢 Webware.ai
📍 Panaji