Key Responsibilities
Campaign Development and Strategic Planning
Lead the planning and implementation of integrated marketing campaigns across multiple APAC markets.
Ensure campaigns are aligned with regional strategy and adapted for local market nuances.
Oversee the creation of campaign assets—emails, social content, landing pages, digital ads—with adherence to brand messaging.
Develop content strategies rooted in data insights and market research.

Digital Marketing Execution
Manage SEO/SEM, email, social media, and digital advertising campaigns across platforms.
Work closely with global marketing to implement the latest tools and technologies.
Analyze campaign performance using tools like Google Analytics and Adobe Analytics; apply insights to optimize outcomes.
Implement A/B testing, personalization, and segmentation to enhance campaign impact.

Content Strategy and Development
Lead the content creation process, working with internal stakeholders and external agencies.
Ensure content is relevant, culturally adapted,



and supports regional and local objectives.
Provide guidance to local teams on content localization and brand consistency.

Local Market Support & Partner Management
Act as a strategic liaison between regional and local market teams.
Guide the selection of trade/media partners aligned with campaign and brand goals.
Oversee local media planning and buying in collaboration with market teams.

Performance Monitoring & Reporting
Track marketing KPIs and deliver regular reports highlighting performance, insights, and recommendations.
Optimize strategies based on data and continuously improve campaign effectiveness.

Community Building & Influencer Engagement
Oversee content tied to KOL collaborations and community engagement.
Develop influencer marketing strategies to drive awareness and build brand credibility.
Ensure brand consistency across all materials and engagement channels.

Cross-Functional Collaboration
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📌 Marketing Manager, Marketing Excellence Apac Mumbai
🏢 Align Technology
📍 Mumbai