Responsibilities

- Build, test, launch, and maintain integrated marketing campaigns across email,

digital advertising, social media, webinars, events, and other channels.
- Build and maintain marketing automation workflows, sales sequences, nurture programs, and campaign audiences, including segmentation, enrollment criteria,

triggers, branching logic, suppression rules, notifications, and lifecycle updates.
- Execute pre-launch quality assurance and monitor active campaigns and automations to ensure accuracy, identify issues, and coordinate timely resolution.
- Implement and maintain consistent campaign tracking across email, social media,

digital advertising, QR codes, partner campaigns, and other channels, including

UTM-tagged links, naming conventions, source attribution, and campaign codes.

- Develop and implement testing strategies for emails, landing pages, audience segments, messaging, creative, calls to action, send times,



and other campaign elements; monitor performance and share actionable findings and recommendations.
- Develop and maintain campaign reports and dashboards as needed, and analyze performance to identify trends and optimization opportunities.
- Support the company’s organic and paid social media efforts, including content scheduling, campaign coordination, tracking, and performance reporting.
- Maintain organized libraries of marketing assets, templates, presentations,

campaign files, and approved collateral.
- Support virtual and in-person events, including promotion, registration, attendee communications, list management, lead processing, and post-event follow-up.
- Assist with other marketing programs and special projects based on changing business and team priorities.
- Exercise creativity, sound judgment, initiative, and a high degree of self-direction.

📌 Marketing Specialist (Hyderabad)
🏢 C1 Global Innovation u0026 Capability Center
📍 Hyderabad