JOB DESCRIPTIONPosition: Junior Marketing ExecutiveDepartment: Marketing & Business Development

Industry: Travel & Tourism

Experience: 0–2 Years

Qualification: Any Degree

Employment Type: Full-Time

Job Locations & Openings

- Coimbatore – 2 Positions
- Chennai – 3 Positions
- Kanchipuram – 2 Positions
- Vellore – 1 Position
- Salem – 2 Positions
- Trichy – 1 Position
- Madurai – 1 Position
- Tirunelveli – 1 Position

Job SummaryThe Junior Marketing Executive will support marketing and business development activities by promoting travel and tourism services, generating leads, engaging with customers, and supporting promotional campaigns. The role involves promoting domestic and international tour packages, educational tours, corporate travel, holiday packages, and other tourism services through digital marketing, field activities, events, referrals, and customer engagement initiatives.

Key Responsibilities1. Marketing &

- Lead Generation

- Assist in planning and executing marketing campaigns and promotional activities.
- Promote domestic and international tour packages.
- Generate leads through social media, events, referrals, school visits, exhibitions, and other marketing channels.
- Coordinate with the sales team for lead follow-ups and conversions.
- Identify new marketing and business development opportunities.

2.

Digital

Marketing
- Manage and update social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Create and publish travel-related content, promotional offers, and campaign updates.
- Support digital marketing and email marketing campaigns.
- Monitor customer inquiries and respond to queries received through digital platforms.
- Track social media engagement and campaign performance.

3.

Brand

Promotion &

• Field Marketing
- Participate in travel exhibitions, roadshows, school visits, corporate visits, and promotional events.




- Promote company services and tour packages directly to potential customers.
- Distribute brochures, flyers, and other marketing materials.
- Ensure consistent representation of the company brand during promotional activities.

4.

Customer

Engagement
- Interact with potential customers and understand their travel requirements.
- Provide basic information about tour packages and tourism services.
- Maintain customer and lead databases.
- Collect customer feedback and market information.
- Build positive relationships with prospective customers.

5. Reporting & • Coordination
- Prepare daily and weekly marketing activity reports.
- Track leads generated through various marketing channels.
- Monitor campaign and promotional activity performance.
- Coordinate with Operations, Sales, Reservations, and other internal departments.
- Complete assigned marketing activities within the given timelines.

Required Skills
- Good communication skills in Tamil and English.
- Strong interpersonal and presentation skills.
- Basic knowledge of marketing and social media platforms.
- Ability to communicate with customers and generate leads.
- Good knowledge of MS Office – Excel, Word, and PowerPoint.
- Creative thinking and problem-solving ability.
- Willingness to learn and take responsibility.
- Ability to work independently as well as in a team.

Qualifications
- Any Degree in Marketing, Business Administration, Tourism, or a related field.
- Fresh graduates are welcome to apply.

Experience
- 0–2 years of experience in Marketing, Sales,



Customer Service, or Travel & • Tourism.

- Freshers with a strong interest in marketing and tourism are encouraged to apply.

Preferred Skills & • Attributes
- Passion for travel and tourism.
- Energetic and self-motivated personality.
- Strong communication and networking skills.
- Customer-focused approach.
- Willingness to travel for marketing activities, client meetings, exhibitions, and events.
- Ability to achieve marketing targets and meet deadlines.

Key Performance Indicators (KPIs)Performance will be evaluated based on:
- Number and quality of leads generated.
- Social media engagement and marketing performance.
- Execution of assigned marketing activities.
- Customer inquiry response time.
- Participation and effectiveness in promotional events.
- Support provided to sales and business development activities.
- Lead follow-up and conversion support.

Salary & Advantages
- Competitive salary package.
- Performance-based incentives.
- Training and professional development opportunities.
- Career growth opportunities within Marketing & Business Development.
- Exposure to the Travel & Tourism industry.

Employment CommitmentA 2-Year Employment Bond is applicable for this position. Candidates are expected to commit to a minimum employment period of 2 years with the organization, subject to the terms and conditions of the employment agreement.

Ideal CandidateWe are looking for someone who is enthusiastic, confident, creative, and passionate about travel and marketing, with the ability to communicate effectively with customers and contribute to business growth.

- If you enjoy travelling, meeting people, building relationships, generating business opportunities, and working in a fast-paced environment, this role is an excellent opportunity to build your career in the Travel & Tourism industry.

📌 Marketing Executive (Coimbatore)
🏢 YatraTourism.in
📍 Coimbatore