About Min-ITMin-IT Software builds the lending management platform behind non-bank lenders across Australia. Our products, Min-It LMS and Min-It CRM handle loan origination, servicing, compliance workflows and payments for lenders who need to move quickly without cutting corners on regulation.

We are a small, senior team. We are expanding into the US market and rebuilding how we present ourselves online. This role exists because our product is well ahead of our marketing, and we want that gap closed.

The RoleWe are looking for a Marketing & Growth Specialist to own how Min-IT is found and understood in the market. You will run our marketing end to end search, content, campaigns and collateral and be measured on the qualified enquiries and pipeline that result.

This is a hands-on senior role, not a strategy-only one. You will do the work: write the content, run the campaigns, analyse the results.

What You Will DoSearch and content

- Own keyword research and search strategy for the Australian market, extending into the US as we expand
- Write blog posts, guides, case studies and product pages for a B2B audience of lenders, credit managers and compliance teams
- Turn complex subject matter lending compliance, loan servicing, payments into content that reads clearly and earns trust
- Run on-page and technical SEO across min-it.com: structure, metadata, internal linking, site speed, indexation
- Build and maintain a content calendar aligned to our product roadmap and sales priorities

Campaigns and demand generation

- Plan and run campaigns to generate qualified enquiries across email, LinkedIn and paid search
- Manage our social presence, primarily LinkedIn, where our buyers actually are
- Own the conversion path from first visit to enquiry, and improve it continuously
- Support conference and event presence, including our US market activity

Brand and sales support

- Keep our brand voice consistent across everything we publish
- Produce sales collateral: one-pagers, decks, product sheets, proposal material
- Maintain product messaging as the platform develops




- Work with our designer on landing pages and campaign assets, briefing clearly and reviewing critically

Measurement

- Report monthly on traffic, enquiries and pipeline contribution, not vanity metrics
- Track what is working, and stop what is not

What We Are Looking ForEssential

- 5+ years in B2B marketing, ideally SaaS or technology
- Demonstrable results you personally owned, and the numbers to show for them
- Strong written English. You will be writing for a skilled financial audience, so clarity and accuracy matter more than flair
- Practical SEO ability: keyword research, on-page optimisation, and the technical fundamentals
- Working knowledge of Google Analytics, Google Search Console, and an SEO platform (Ahrefs, SEMrush or similar)

Desirable

- Experience marketing to financial services, fintech or a regulated industry
- Familiarity with HTML and CSS, enough to make your own edits
- Working knowledge of Figma, enough to review designs and make simple changes
- Experience with marketing automation and email platforms
- Understanding of the US lending market
- Experience with AI-assisted content workflows, used to increase output without losing accuracy

What Success Looks LikeFirst 3 months: You know our market, our products and our buyers. A marketing plan is agreed, technical issues on the site are fixed, and publishing is running to a regular cadence. First 6 - 8 months: Measurable growth in organic traffic and qualified enquiries. A clear view of which activity drives pipeline. Min-IT ranks for the terms our buyers search, marketing is a reliable source of qualified leads, and the same engine is running for the US market.

Why Min-IT

- Real ownership. You are not one of six marketers waiting for sign-off
- Direct access to the decision makers. Ideas get approved or rejected quickly
- A genuine product with real customers, not a pre-launch pitch
- A growing market and an international expansion you will help drive

How to ApplySend your CV, two writing samples, and a short note covering one marketing result you are proud of and how you measured it, to [email protected]

📌 Marketing & Growth Specialist (India)
🏢 Min-IT
📍 India