Company Description VIMA combines advanced technology, benefits administration expertise, and dedicated employee support to help global employers design and manage trusted employee benefits programs in India. The company focuses on making benefits delivery simpler, more transparent, and more reliable for both employers and employees. By integrating digital tools with on-the-ground guidance, VIMA aims to improve employee experience and engagement.

Team members at VIMA work in a dynamic environment that bridges global corporate needs with local market understanding.

Role Description The Marketing Executive [Fresher] role at VIMA is a full-time, on-site position based in Coimbatore. In this role, the individual will support day-to-day marketing activities, including assisting with market research, helping to develop basic marketing plans, and contributing to sales and promotional initiatives.

Responsibilities include gathering and analyzing customer and competitor information, preparing marketing reports, supporting campaigns and events, and coordinating with internal teams to ensure consistent messaging. The role also involves interacting with prospective clients,



supporting the sales team with presentations and materials, and maintaining clear communication across teams to execute marketing and outreach activities.

Qualifications

- Candidates should possess skills in Market Planning and Marketing to support campaigns and basic strategy development.
- Candidates should possess skills in Market Research to collect, analyze, and present data on customers, competitors, and industry trends.
- Candidates should possess strong Communication skills to interact with internal teams, clients, and stakeholders effectively.
- Candidates should possess foundational Sales and Marketing skills to assist in lead generation, client outreach, and promotional activities.
- Relevant qualifications include a bachelor’s degree in Marketing, Business, Management, or a related field.
- Solid analytical ability, attention to detail, and proficiency in common office productivity tools (e.g., spreadsheets, presentations) are beneficial.
- Interest in the employee benefits, HR, or insurance domain and willingness to learn quickly in a fast-paced environment are advantageous.

📌 Marketing Executive [Fresher] (Coimbatore)
🏢 VIMA
📍 Coimbatore