About ParallelDots

ParallelDots builds AI-powered image recognition and retail execution technology that helps the world's largest CPG and FMCG brands turn what's happening on the shelf into measurable action. Operating across 40+ countries, we're recognised as a mature, high-accuracy player in some of the most technically demanding retail markets in the world.

Our customers are global leaders in FMCG, AlcoBev, and confectionery. Our edge isn't just recognition accuracy – it's helping commercial teams act on shelf reality to drive availability, compliance, and growth. We're now looking for a marketing leader to tell that story at scale and build the engine that converts category leadership into pipeline and revenue.

The Role

We're hiring a Director of Marketing to own and scale ParallelDots' global marketing function. You'll set the strategy and run the execution across demand generation, product marketing, brand, and thought leadership – building a marketing engine that sells a technical product to senior commercial and revenue leaders at enterprise CPG companies.

This is a builder's role for someone who has done this before: you've owned marketing at a B2B SaaS company, you know how to generate a pipeline that sales can close, and you can make a sophisticated product legible to a business buyer.

What You'll Do

- Own the strategy – Define and run ParallelDots' global marketing strategy across the full funnel, from awareness to pipeline to revenue contribution.
- Drive demand – Build and lead demand generation and account-based marketing (ABM) programmes targeting enterprise CPG, FMCG, AlcoBev,



and Confectionery accounts.
- Lead product marketing – Own positioning, messaging, and sales enablement; translate a technically deep product into a clear value narrative for commercial, revenue, and category leaders (CROs, CCOs, CGOs).
- Build the brand – Establish ParallelDots as the category authority on retail execution through high-quality thought leadership, content, webinars, and events across our markets.
- Align with revenue – Partner tightly with Sales and Growth on shared pipeline and revenue targets, service-level expectations, and feedback loops.
- Run on data – Own marketing analytics, attribution, and reporting; make budget and channel decisions grounded in performance.
- Build the team – Hire, mentor, and scale a high-performing marketing team and manage external agencies and partners.
- Operate globally – Steward the brand and adapt go-to-market across 40+ markets.

What You Bring – Required

- You have been the Head of Marketing – VP, Director, or CMO-level – at a B2B SaaS company that sells into enterprises. This is a non-negotiable requirement.
- 10+ years in B2B marketing, including 4+ years in a senior marketing leadership role.




- A proven track record of building demand generation and pipeline that the sales team converts into revenue.
- Hands-on experience with enterprise ABM and long, multi-stakeholder sales cycles.
- Robust product marketing skills – you can take a complex, technical product and make it compelling to a non-technical business buyer.
- Experience building, leading, and scaling marketing teams.
- A data-driven operator fluent in marketing analytics, attribution, and budget ownership.

Bonus Points

- Experience marketing AI, computer vision, data, or analytics products.
- Domain exposure to retail technology, CPG, or FMCG.
- Experience running marketing across multiple regions or globally.
- A track record of selling to commercial and revenue leaders (CROs, CCOs, CGOs).

Why ParallelDots

- Category-defining work – Help shape the narrative for an entire category, retail execution, not just a product.
- Global scale, real customers – Sell to the world's biggest CPG and FMCG brands across 40+ countries.
- Ownership – Own the marketing function end to end, with the mandate and the support to build it.
- Impact – Your work directly drives pipeline, revenue, and the company's position as the high-accuracy leader in the hardest markets.

How to Apply

Apply here: https://recruiterflow.com/paralleldots-careers/jobs/263

Shortlisted candidates complete a short (under 60 minutes) pre-interview screening built around real, lived experience – specific numbers, real decisions, and actual outcomes. Short and specific beats long and polished. We read every submission.

📌 Marketing Director (Bengaluru)
🏢 ParallelDots
📍 Bengaluru