Company Description 21GenX is a luxury online shopping destination in India, offering a curated selection of high-quality products. The brand focuses on innovative designs across home and kitchen, lifestyle, office essentials, and baby items, blending style with everyday functionality. 21GenX is committed to delivering a distinguished shopping experience that elevates daily living through elegant and practical choices. Team members contribute to a growing brand that values design, quality, and customer satisfaction in the online retail space.

Role Description The Marketing Communications Lead is a full-time, on-site role based in Noida. This role is responsible for developing and executing integrated marketing communication strategies that strengthen the 21GenX brand and support business growth. Day-to-day tasks include planning and managing marketing campaigns, crafting clear and engaging messages for multiple channels, and coordinating public relations activities.

The person in this role will oversee press releases, media outreach, and brand storytelling, while working closely with cross-functional teams to ensure consistent, on-brand communication.

The Marketing Communications





Lead will also analyze campaign performance, optimize messaging, and maintain strong relationships with internal stakeholders and external partners.

Qualifications

- Candidates should possess skills in Marketing Communications and Strategic Communications to plan and implement cohesive brand messaging and campaigns.
- Candidates should possess strong Communication skills, including written and verbal communication, to create explicit, compelling content for diverse audiences.
- Candidates should possess skills in Public Relations and Press Releases to manage media relations, prepare announcements, and enhance brand visibility.
- Experience in digital marketing channels, social media management, and content development is beneficial.
- Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines is required.
- Prior experience in e-commerce, retail, or consumer brands is an advantage.
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent practical experience.

📌 Marketing Communications Lead (Kolkata)
🏢 21GenX
📍 Kolkata