04 Sep
|
Skiom Private
|
Bengaluru
04 Sep
Skiom Private
Bengaluru
Company Description Skiom is a Skin Health and Wellness company dedicated to harnessing the power of the microbiome. Our innovative products are designed to support and enhance the skin's natural ecosystem, promoting health and vitality for all skin types. We believe in science-backed formulations that empower individuals to achieve radiant skin.
Role Description : We're looking for a Marketing & Brand Operations Executive to own the full digital and marketplace engine for Skiom- from performance marketing and social media to creative execution and platform management. This role sits at the intersection of brand and performance: you'll be the single point of accountability for how Skiom shows up and sells across Shopify, marketplaces, and social platforms, while driving the agency ecosystem (performance, creative, SMM, influencer) to deliver results. It's a high-ownership role suited to someone who can move fluidly between data-led decision-making and brand-right execution.
Qualifications
- 2–4 years of experience in Digital Marketing, Performance Marketing, or Brand/E-commerce Operations, ideally within Beauty & Personal Care, D2C, or FMCG.
- Strong hands-on experience managing agencies across performance marketing (Amazon Ads, Google Ads, Meta Ads), social media management, and creative production.
- Proven ability to review and approve creative output (scripts, posts, reels) with a sharp eye for brand consistency and platform-fit.
- Excellent data interpretation and analytical skills; advanced Excel required (dashboards, pivots, analysis).
- • Strong understanding of D2C and marketplace performance levers, and comfort working directly with external agencies as an extension of the internal team.
- Detail-oriented, results-driven, and comfortable operating with high ownership in a fast-growing, lean environment.
Good to have:
- Experience managing Shopify or other website/CMS platforms.
- Hands-on experience with marketplace listing management (content, SEO, A+ pages) and broader e-commerce operations.
Key Responsibilities
1. Performance Marketing
- Own day-to-day coordination with the performance marketing agency to drive ROAS, CAC, CTR, CVR, AOV, and contribution margin targets across Amazon Ads, Google Ads, Meta Ads, and marketplace advertising.
- Review and challenge campaign structures, targeting, keywords, bids, and budgets set by the agency- don't just receive reports, question and shape the strategy.
- Track spends against budget in real time and flag over/under-pacing before it becomes a monthly surprise.
- Translate campaign data into transparent, actionable insights and recommendations for the brand and leadership team.
2. Social Media & Influencer Marketing
- Act as the primary coordination point with the Social Media Management (SMM) agency- driving the content calendar,
ensuring consistent posting cadence, and holding the agency accountable to engagement and follower growth goals.
- Review and approve every post and reel on Instagram (and other platforms) before it goes live, ensuring tone, quality, and brand consistency.
- Manage the influencer marketing pipeline end-to-end- shortlisting, briefing, negotiating deliverables, tracking content turnaround, and evaluating post-campaign performance (reach, engagement, conversion).
- Stay on top of platform trends, formats, and community conversations to keep Skiom's social presence culturally relevant, not just consistent.
- Monitor comments, DMs, and community sentiment in coordination with the SMM agency, escalating anything that needs brand or leadership attention.
3. Marketplace, Website & Platform Management
- Act as custodian of the Shopify website and all marketplace storefronts (Amazon, Flipkart, Nykaa, and others), ensuring uptime, accuracy, and brand consistency.
- Own product listings end-to-end - content, images, pricing, A+ content, and keyword optimization
- Coordinate with marketplace account managers/agencies on visibility, ratings, reviews, and catalogue health.
4. Cross-functional & Reporting
- Serve as the central point of coordination across performance, creative, SMM, and influencer agencies - keeping timelines, deliverables, and approvals moving without bottlenecks.
- Support product launches, promotions, and seasonal campaigns with data-backed media and content plans.
📌 Marketing & Brand Operations Executive (Bengaluru)
🏢 Skiom Private
📍 Bengaluru