Position : Digital & Marketing Analyst

Shift : Night Shift (EST Shift)

Location : Remote (Permanent work from home)

The role

You measure whether marketing and ecommerce activity is producing profitable demand, across four brands.

You will work directly with the ecommerce, performance media and lifecycle teams to understand what they are trying to achieve, then build the models that measure it, in the same warehouse and dbt project as the rest of the team. Recurring questions should end up as models and reports rather than repeated ad-hoc analysis.

Requirement

· 4–7 years in ecommerce, D2C or retail marketing analytics. Agency background is acceptable if paired with in-house time.

· SQL robust enough to build models: multi-table joins, window functions, CTEs, and working directly in a warehouse rather than from exports.

· Power BI at a build level: they create their own datasets, relationships and DAX measures rather than working only from datasets built by others.

· GA4 or an equivalent enterprise web analytics platform, including event and conversion configuration.





· Hands-on with at least two major paid platforms at reporting and optimization depth (Google Ads, Meta, TikTok, Amazon Ads, Microsoft Ads).

· Hands-on with at least one lifecycle or ESP platform (Klaviyo, Attentive, Braze, Iterable, Salesforce Marketing Cloud).

· Attribution literacy: can explain the trade-offs between last-click, data-driven, multi-touch, MMM and geo-lift approaches to a marketer.

· Experiment design: sizing, duration, guardrail metrics and stopping rules.

Preferred

· dbt or another modeling framework, or the aptitude to learn it quickly.

· Shopify or Shopify Plus data model familiarity, or a comparable enterprise ecommerce platform schema.

· Exposure to marketing mix modeling or geo-based incrementality testing.

· Marketplace and social commerce channels such as TikTok Shop and Amazon, where customer data is partial or unavailable.

· Server-side tagging, Conversions API or consent-mode implementation experience.

· Multi-brand or portfolio experience, particularly where brands share a media budget.

📌 Marketing Analytics Manager (India)
🏢 MorSer Solutions
📍 India