Marketing &/ Sales Executive

Position-1

Location-Pune

Roles & Responsibilities

- Business Development & Lead Generation

- Identify and develop new customers in Industrial Automation, PLC, DCS, SIS, SCADA, HMI, ESD and FGS markets.
- Generate leads through:
- LinkedIn
- Email campaigns
- Industry directories
- EPC/company databases
- Exhibitions and technical events
- Existing customer references
- Online research
- Identify potential EPC contractors, system integrators, OEMs, engineering companies and end users.
- Build and continuously update a qualified prospect database.

2. Client Communication & Relationship Management
- Contact prospective clients through email, telephone, LinkedIn and online meetings.
- Introduce DNYAN's engineering and automation capabilities.
- Understand customer requirements and identify potential opportunities.
- Maintain regular follow-ups with prospects and existing customers.
- Develop long-term relationships with customers and business partners.
- Coordinate technical discussions between customers and DNYAN's engineering team.

3. Sales & Order Conversion
- Generate enquiries/RFQs and convert them into business opportunities.
- Understand customer requirements, scope of work and commercial expectations.
- Coordinate with the engineering team for:
- Technical feasibility
- Scope definition
- Man-hour estimation
- Technical proposal
- Commercial quotation
- Prepare and submit quotations/proposals to customers.
- Follow up on submitted quotations until closure.
- Negotiate commercially within approved company guidelines.
- Track the complete sales cycle from Lead → Enquiry → Proposal → Negotiation → PO → Execution.

4. International Business Development Particularly important for DNYAN's expansion:
- Identify overseas opportunities in USA, Canada, Middle East, Europe, Southeast Asia and Australia.
- Develop relationships with international system integrators and engineering companies.




- Identify companies that can outsource automation engineering work to DNYAN.
- Promote offshore engineering services such as:
- PLC programming
- DCS engineering
- SIS engineering
- HMI/SCADA development
- Hardware engineering
- Documentation
- FAT support
- Remote engineering support
- AMC/technical support
- Coordinate international meetings and follow-ups across different time zones.

5. Marketing Activities
- Develop and execute targeted B2B marketing campaigns.
- Prepare customer-specific introductory emails and presentations.
- Promote DNYAN's capabilities through LinkedIn and other professional platforms.
- Coordinate preparation of:
- Company presentations
- Capability statements
- Service brochures
- Case studies
- Technical articles
- Customer presentations
- Monitor competitor activities and market opportunities.
- Identify new industries and geographical markets for expansion.

6. Coordination with Engineering & Operations
- Coordinate between Sales, Engineering, Project Management and Accounts.
- Ensure technical requirements are clearly communicated to engineering.
- Follow up internally for timely proposal submission.
- Coordinate customer meetings with technical personnel.
- Support project teams during commercial/customer discussions.
- Obtain customer feedback after project completion.
- Identify opportunities for additional work, upgrades and AMC.

7. Payment & Commercial Follow-up if any required Where required, support the commercial team by:
- Following up with customers for pending invoices.
- Coordinating payment-status communication.
- Maintaining customer commitment dates.
- Escalating delayed payments to management.




- Supporting resolution of commercial issues.

8. Reporting to Management

Daily/weekly reporting should include

- Number of new leads generated
- Number of customer contacts
- Number of meetings
- New enquiries
- Quotations submitted
- Quotation value
- Follow-ups completed
- Opportunities won/lost
- Expected order value
- Expected closing date
- Customer payment status
- Key business-development activities

Ideal Candidate Profile Education & Experience

- Diploma / Bachelor's degree in Engineering, Business, Marketing or related field.
- 0–3 years in B2B sales/business development.
- Industrial automation / electrical / instrumentation / engineering services experience preferred.

Technical exposure: Candidate should preferably understand at least some of:
- PLC
- DCS
- SCADA/HMI
- SIS/ESD
- Instrumentation
- Control systems
- Industrial automation
- Engineering services

Skills
- Excellent communication
- Professional email writing
- Telephone/online meeting skills
- LinkedIn prospecting
- Lead generation
- Negotiation
- Follow-up discipline
- CRM/Excel
- Proposal coordination
- Valuable technical comprehension
- Willingness to work with international customers

Company Description DNYAN Automation Private Limited, founded in 2011, provides tailored and cost-effective industrial automation and control solutions to clients across India and globally. The company specializes in designing, engineering, and integrating turnkey automation systems, including PLCs, RTUs, HMIs, SCADA, DCS, and remote operation solutions. Its services cover control systems design, automation consultancy, detailed engineering for EPC companies, PLC/DCS/SIS/SCADA development, training, and manpower supply and AMC services. Backed by a team with over a decade of international experience, DNYAN Automation combines innovation, reliability, and engineering precision to help industries improve efficiency and performance.

📌 Marketing And Business Executive (Pune)
🏢 Dnyan Automation Private
📍 Pune