Position:
Social Media Executive

Experience:
1+ Year

Employment Type:
Full time

Department:
Digital Marketing

Location:
Navalur

About the Role

We are looking for a creative and enthusiastic
Social Media Executive
with at least
1 year of experience
to manage and grow our clients' social media presence. The ideal candidate should have a good understanding of social media platforms, content creation, audience engagement, and basic social media analytics.

Key Responsibilities
Plan, create, and manage content for
Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms
.
Develop and maintain
monthly social media content calendars
.
Write engaging captions, post copy, hashtags, and creative content ideas.
Coordinate with graphic designers, video editors, and content writers to create social media creatives.
Schedule and publish posts, reels, stories, carousels, and other content formats.
Monitor social media trends, competitor activities, and industry updates.
Identify trending topics, sounds, formats,



and content opportunities relevant to the brand.
Respond to comments, messages, and audience interactions in a timely and qualified manner.
Track social media performance using platform insights and analytics.
Prepare
weekly/monthly social media performance reports
with key metrics and insights.
Suggest new ideas to improve engagement, reach, followers, and overall brand visibility.
Assist with
social media campaigns, influencer collaborations, contests, and promotional activities
.
Work closely with the marketing team to ensure content aligns with overall brand and marketing objectives.

Required Skills
1+ year of experience in
Social Media Management / Digital Marketing
.
Good understanding of Instagram, Facebook, LinkedIn, and YouTube.
Strong
content writing and communication skills
.
Positive knowledge of social media trends and algorithms.
Ability to create engaging content ideas for reels, carousels, stories, and s

📌 Social Media Executive Chennai
🏢 Tectra Technologies
📍 Chennai