Job Description Performance Marketing Manager

Company: Kyptronix LLP
Location: Kolkata — Work From Office
Employment Type: Full time
Experience: 3–6 Years
Industry: IT Services / SaaS / Digital Marketing / Technology

Role Overview

Kyptronix is looking for a Performance Marketing Manager who can own paid acquisition, generate qualified leads, improve CAC, and directly contribute to revenue.

This is not a role focused on reach, likes, or impressions.

You will be responsible for turning advertising budgets into measurable leads, pipeline, and sales.

Key Responsibilities
Plan, launch and optimize Meta Ads and Google Ads campaigns.
Generate qualified B2B leads from the USA, UK, Canada and other international markets.
Manage monthly advertising budgets across multiple campaigns.
Build acquisition funnels for:
Website Development
Mobile App Development
AI Automation
SaaS
Digital Marketing
IT Staffing
Conduct audience, keyword, competitor and market research.
Build campaign structures based on business goals.
Manage Google Search,



Performance Max, Display and remarketing campaigns.
Manage Meta lead generation, conversion and retargeting campaigns.
Create and execute A/B testing strategies.
Test creatives, hooks, headlines, offers, audiences and landing pages.
Identify winning campaigns and scale them profitably.
Pause or restructure underperforming campaigns quickly.
Improve CPL, CAC and conversion rates.
Work closely with Sales to evaluate lead quality.
Track leads from advertisement to final sale.
Build retargeting and remarketing funnels.
Coordinate with designers, video editors and content teams for ad creatives.
Provide creative briefs based on performance data.
Monitor competitor advertising strategies.
Improve landing-page conversion rates.
Implement and monitor conversion tracking.
Maintain accurate performance dashboards.
Present weekly performance reports to management.
Forecast lead volume, CAC, pi

📌 Google Ads Specialist Kolkata
🏢 Kyptronix
📍 Kolkata