Role & responsibilities
Digital Marketing Strategy
Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Plan and manage digital campaigns across multiple platforms.
Identify recent digital marketing opportunities, trends, and growth channels.
Develop monthly and quarterly digital marketing plans.
Monitor campaign performance and continuously optimize strategies.
Manage multiple brands/projects simultaneously.
Social Media Management
Develop and execute social media strategies for multiple platforms.
Manage and grow social media pages including Facebook, Instagram, YouTube, LinkedIn, X/Twitter and other relevant platforms.
Create monthly social media calendars and content strategies.
Ensure consistent brand communication across all social platforms.
Monitor engagement, reach, followers, impressions, and overall page performance.
Identify trending topics, formats, hashtags, and prospects for organic growth.
Coordinate with graphic designers, video editors, content writers, and social media executives.




Review and approve social media content before publishing.
Handle social media campaigns, promotions, and audience engagement.
Paid Advertising
Plan, execute, and optimize paid campaigns across platforms such as:
Google Ads
Meta Ads
YouTube Ads
LinkedIn Ads
Other relevant advertising platforms
Manage campaign budgets and improve ROI/ROAS.
Develop audience targeting, retargeting, and conversion strategies.
Analyze campaign performance and take corrective actions.
Prepare regular paid campaign performance reports.
SEO & Website Marketing
Have solid knowledge of on-page, off-page and technical SEO.
Develop SEO strategies to improve organic rankings and traffic.
Conduct keyword research and competitor analysis.
Coordinate with SEO executives and content teams.
Monitor website traffic, rankings, conversions, and organic performance.
Work with the develop

📌 Digital Marketing Manager Bhopal
🏢 Akalp Techno Media Solutions
📍 Bhopal