03 Sep
|
Wwf India
|
New Delhi
03 Sep
Wwf India
New Delhi
WWF-India, one of the country’s largest conservation organizations working on wildlife and nature conservation, is seeking a
Performance Marketing Associate
to support its digital fundraising efforts through paid channels. The role will report to the Manager – Digital Marketing and Fundraising and will support the execution and operational management of paid digital fundraising campaigns across Meta Ads, Google Ads, and other relevant platforms. This is an execution-focused role offering robust learning and growth prospects in performance marketing and digital fundraising.
Key Responsibilities:
Campaign Setup & Execution:
Set up, monitor, and optimize paid media campaigns across Meta Ads, Google Ads, and display networks to drive donor acquisition.
Tracking & Analytics:
Maintain campaign dashboards, track spend/pacing, and report key metrics (CPC, CTR, CPA, Cost Per Donation).
A/B Testing & Optimization:
Implement tests on ad creatives, ad copy, targeting cohorts, and landing pages to improve conversions.
Funnel Support:
Assist with email campaigns, landing page updates, and user journey optimizations.
Coordination:
Work with internal teams and agency partners to streamline creative delivery and platform tools (Google Tag Manager, Google Analytics).
📌 Performance Marketing Associate New Delhi
🏢 Wwf India
📍 New Delhi