About the Role
We are seeking a skilled and data-driven Meta Ads Specialist to manage, optimize, and scale our paid advertising campaigns across Facebook and Instagram. You’ll play a critical role in driving qualified leads and increasing conversions for our high-impact educational programs.

Key Responsibilities
Plan, launch, and manage Facebook & Instagram ad campaigns from start to finish
Develop ad creatives (collaborating with our design team or independently)
Conduct A/B testing on creatives, audiences, and placements
Optimize campaigns for lead generation, CPL, and ROAS
Analyze performance data and provide actionable insights
Implement pixel tracking, retargeting, and lookalike audience strategies
Stay updated on Meta platform changes and ad policies

Qualifications
1+ years of experience running Meta ads with a proven track record of ROI
Robust understanding of campaign structure, audience targeting, and funnels




Experience with ad creatives and conversion-focused copywriting
Familiarity with lead generation for high-ticket or educational offers is a plus
Ability to work independently, meet deadlines, and communicate effectively

Preferred Skills
Experience with educational marketing or international audiences
Proficiency in tools like Meta Business Suite, Ads Manager, and Google Analytics
Bonus: Knowledge of CRM/Automation/Email platforms

What We Offer
Versatile work hours
Remote/Hybrid work opportunity
A mission-driven, collaborative team
Opportunities for growth and leadership

Job Type: Full time

Pay: ₹180,000.00 - ₹300,000.00 per year

Benefits:
Paid sick time
Paid time off
Work from home

Work Location: In person

📌 Meta Ads Specialist Kalyani Nagar (India)
🏢 AltXEd
📍 India