We are looking for a Performance Marketing Executive to drive customer acquisition, sales, revenue, and profitability for our e-commerce brand through paid digital marketing channels.

The candidate will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across platforms such as Meta Ads, Google Ads, YouTube, and other relevant digital channels.

The ideal candidate should be highly data-driven and commercially focused, with a solid understanding of ROAS, CAC, conversion rates, funnels, attribution, audience targeting, and creative performance.

Key Responsibilities
Performance Marketing
Plan and execute paid marketing campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
Manage daily campaign budgets and ensure productive utilization of marketing spend.
Drive online sales, revenue, customer acquisition, and repeat purchases.
Develop strategies for customer acquisition, retargeting, remarketing, and customer retention.
Scale high-performing campaigns while maintaining target ROAS and profitability.




Campaign Management & Optimization
Create, launch, monitor, and optimize campaigns across multiple platforms.
Conduct continuous A/B testing of creatives, audiences, ad copies, landing pages, offers, and campaign structures.
Analyze campaign performance and identify prospects for improvement.
Monitor key metrics such as:
ROAS
CAC/CPA
CTR
CPC
CPM
Conversion Rate
AOV
Revenue
MER
Customer Acquisition Cost
Identify underperforming campaigns and take corrective action quickly.
Creative & Content Strategy
Work closely with the creative and content teams to develop high-converting ad creatives.
Provide creative briefs based on performance data and customer insights.
Identify winning hooks, formats, messaging, and concepts.
Continuously test new creative angles to prevent ad fatigue.
Analyze creative-level performance and communicate learnings to

📌 Urgent Requirement For Performance Marketing Gurugram (India)
🏢 Happy Cheeks
📍 India