Writer Information is looking for a highly driven and consultative Inside Sales Representative (ISR) to support its Business Process Services (BPS) practice. The ISR will be responsible for building a qualified sales pipeline by identifying target accounts, mapping key decision-makers, generating executive-level conversations, and nurturing prospects until they become Sales Qualified Leads (SQLs).
This is an Account-Based Marketing (ABM) and enterprise prospecting role that requires strategic thinking, exceptional communication skills, and the ability to engage with CXO-level executives across target organizations.
Key Responsibilities
Account-Based Prospecting
Build and maintain a strategic list of target enterprise accounts aligned with the CDS growth strategy.
Conduct detailed account research to understand business priorities, organizational structure, outsourcing initiatives, and digital transformation objectives.
Create account heat maps identifying key buying centers and influencers.
Decision-Maker Mapping
Identify and establish connections with relevant stakeholders, including:
CIO, CEO, DPO, CISO, CRO, IT Head, Applications Head, Chief Digital Transformation Officer, Chief data Oficer
Lead Generation & Qualification
Generate enterprise meetings through multi-channel outreach.
Qualify every chance using the BANT framework:
Budget
Authority
Need
Timeline
Deliver only Sales Qualified Leads (SQLs) to the sales team.
Maintain a healthy pipeline aligned to quarterly and annual revenue targets.
Multi-Channel Outreach
Develop relationships through:
LinkedIn
Email campaigns
Phone conversations
Industry forums
Networking platforms
Referrals
Other digital engagement chan