Digital Marketing Engineer
About the Role

We are looking for a Digital Marketing Engineer with robust expertise in performance marketing, SEO, analytics, paid advertising, automation, and AI-driven marketing. The ideal candidate should combine digital marketing knowledge with a technical and data-driven mindset to drive acquisition, conversion, and measurable business growth.
Key Responsibilities

Performance Marketing
Plan, execute, monitor, and optimize Google, Meta, LinkedIn, YouTube, Display, and ChatGPT Ads.
Manage budgets, targeting, bidding, audiences, creatives, and conversion tracking.
Track and optimize CTR, CPC, CPM, CPL, CPA, CAC, ROAS, CVR, and LTV/CAC.
Conduct A/B testing and continuously improve campaign performance.

SEO & Organic Growth
Handle technical, on-page, and off-page SEO.
Conduct keyword, competitor, search-intent, and content-gap research.
Monitor rankings, traffic, indexing, Core Web Vitals, technical SEO, and conversions.
Work with content and engineering teams on SEO improvements.

Analytics & Reporting
Manage GA4, GTM,



Google Search Console, Meta Pixel/CAPI, LinkedIn Insight Tag, and UTM tracking.
Build and maintain marketing dashboards using Looker Studio, Power BI, Excel, or Google Sheets.
Analyze the complete funnel from impression lead qualified lead customer.
Provide actionable insights on campaign performance, ROI, attribution, and conversion.

Lead Generation & Conversion
Drive high-quality lead generation and optimize acquisition channels.
Analyze MQL SQL Prospect Customer conversion.
Work with Sales/Business teams to improve lead quality and conversion rates.

Marketing Automation & AI
Build/optimize workflows for lead routing, reporting, alerts, data sync, and campaign monitoring.
Work with n8n, Zapier, Make, CRM integrations, APIs, and webhooks.
Leverage ChatGPT, ChatGPT Ads, Claude, Gemini, Perplexity, Copilot, and AI-powered marketing tools for research, content, analysis, automation

📌 Digital Marketing Engineer Hyderabad
🏢 Techdome
📍 Hyderabad