NVT Quality Lifestyle is looking for a Marketing Manager to drive end-to-end marketing for current residential projects, with a robust focus on Go-to-Market (GTM) Strategy and Experiential, Event Marketing. The role will be responsible for taking projects to market with a differentiated positioning and executing a solid CP and Customer Engagement Calendar to drive visibility, engagement and business outcomes.
KEY RESPONSIBILITIES:
GTM Strategy & Project Marketing
Lead the end-to-end GTM strategy for new projects, aligned with project positioning, target audience, sales objectives and launch timelines.
Drive competition landscaping, USP finalisation and brand positioning to establish a differentiated market proposition.
Develop the overall project marketing strategy and plan, covering launch, sustained marketing and demand-generation phases.
Own marketing budgets and ensure effective planning, allocation and execution.
Experiential & Event Marketing - CP & Customer
Own and drive the annual CP and Customer Event Calendar across projects.
Conceptualise and execute high-impact CP events, customer events, engagement programmes, project launches and experiential initiatives.
Develop differentiated experiences that strengthen CP relationships, customer engagement, project visibility and brand affinity.
Plan and execute regular CP engagement programmes to support sales and channel relationships.
Standardise and continuously enhance the NVT Site Experience across projects.
Drive the Experience Centre at the Marketing Office, ensuring a compelling and consistent project experience.
Brand Communication & Engagement
Translate the GTM strategy and project positioning into integrated brand communication and content across relevant touchpoints.
Ensure consistency with NVT Corporate Brand Guidelines across all project marketing and communication.
Drive project visibility and engagement across digital, physical, on-ground and relevant B2C/B2B platforms.