We are looking for an experienced Paid User Acquisition / Performance Marketing professional with 3–5+ years of hands-on experience in scaling iOS/mobile apps through paid acquisition channels.
Key Responsibilities
Manage and optimize Paid User Acquisition campaigns across:
Google Ads
Meta Ads
Apple Search Ads (ASA)
Plan and execute ROAS-focused campaigns with a robust focus on ROI and profitable user acquisition.
Monitor campaign performance, optimize budgets, creatives, targeting, and bidding strategies.
Track the complete user journey and measure ROI/ROAS using tools such as Firebase, RevenueCat, AppsFlyer, or other MMP/analytics platforms.
Analyze user acquisition, conversion, retention, revenue, CAC, LTV, and ROAS.
Scale campaigns while maintaining target performance and profitability.
Required Experience
3–5+ years of hands-on experience in Paid User Acquisition / Performance Marketing.
Robust experience managing Meta Ads, Google Ads, and Apple Search Ads.
Robust understanding of ROAS, CAC, LTV, retention, and app monetization metrics.
Experience with Firebase, RevenueCat, AppsFlyer, or similar MMP/attribution tools.
Ability to independently manage and optimize paid acquisition campaigns.