Key Responsibilities
Translate business requirements into technical measurement specifications for
Adobe Analytics, Web SDK
Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings,
and event-forwarding frameworks.
Configure, QA, and govern Adobe Analytics implementations to ensure data
accuracy and consistency.
Manage Marketing Channel setup, processing rules, and attribution validation.
Design, maintain, and validate Classifications (SAINT / Rule Builder) to
support reporting and attribution.
Perform data feed analysis and validation to troubleshoot discrepancies and
support advanced reporting needs.
Implement and maintain 3rd-party marketing pixels (Meta, Google Ads,
LinkedIn, Floodlight, etc.).
Define KPIs and deliver dashboards and insights using Adobe Analytics
Workspace and Tableau.
Perform cohort, attribution, contribution, trend, and funnel analysis.
Collaborate with marketing, product, and technology teams to optimize
measurement and personalization.

Qualifications & Requirements




Hands on experience in Adobe Tagging / Adobe Analytics.
Solid hands-on experience with Adobe Launch, Adobe Web SDK, and contemporary
tagging frameworks.
Proven experience with Marketing Channels, Classifications, and Data Feeds in
Adobe Analytics.
Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
Solid understanding of data layers, XDM schemas, analytics governance, and
data quality checks.
Experience with Adobe Analytics Workspace and BI tools such as Tableau.
Robust analytical, problem-solving, and communication skills.
Bachelor’s degree in Computer Science, Analytics, Marketing, or related field
(preferred).

Preferred Skills & Certifications
Adobe Analytics – Business Practitioner certification.
Adobe Analytics Developer / Architect certification.
Adobe Experience Platform (AEP) certification.
Experience with Adobe Customer Journey Analytics (CJA).
Exposure to server-side tagging, event

📌 Process Manager Mumbai
🏢 eClerx
📍 Mumbai