# : Lead Generation Executive

Position: Lead Generation Executive

Experience: 2+ Years

Employment Type: Full-Time

Department: Sales & Business Development

Salary: ₹10,000 – ₹18,000 per month (depending on experience, skills & performance)

Location: Remote

### About the Role

We are looking for a proactive and result-oriented Lead Generation Executive with 2+ years of experience in B2B lead generation and prospecting.

The candidate will be responsible for independently identifying, researching, extracting, and generating high-quality leads through various online and offline channels. The role also involves connecting with prospects, understanding their requirements, qualifying leads, and generating opportunities for the sales team.

The ideal candidate should be confident in communication, comfortable with cold outreach, and capable of managing the complete lead-generation process independently.

### Key Responsibilities

Independently identify and generate new B2B leads through various sources and platforms.

Research target companies, industries, and decision-makers to build relevant prospect lists.

Extract lead information such as company name, contact person, designation, email address, phone number, industry, location, etc.

Use LinkedIn, Google, business directories, company websites, databases, and other lead-generation tools to source prospects.

Conduct cold calling, cold emailing, LinkedIn outreach, WhatsApp outreach, and other relevant methods.

Connect with decision-makers and key stakeholders to introduce the company's products/services.





Understand prospect requirements and qualify leads based on business potential and relevance.

Maintain and regularly update the lead database/CRM.

Follow up consistently with prospects and maintain proper communication records.

Schedule meetings/demos/discussions with qualified prospects for the sales team.

Work closely with the Sales & Business Development team for smooth lead handover.

Achieve daily, weekly, and monthly lead-generation and outreach targets.

Prepare regular reports on lead generation, outreach, follow-ups, and conversions.

Continuously explore new platforms, tools, databases, and strategies to improve lead quality.

### Required Skills & Qualifications

2+ years of experience in Lead Generation, B2B Sales, Business Development, Telecalling, or a similar role.

Robust understanding of B2B lead generation and prospecting.

Good knowledge of LinkedIn, Google Search, lead databases, and online research.

Experience with cold calling, cold emailing, LinkedIn outreach, and follow-ups.

Excellent verbal and written communication skills.

Ability to confidently communicate with decision-makers and senior-level professionals.

Strong research, data-mining,



and analytical skills.

Ability to identify relevant and qualified prospects, not just generate high volumes of leads.

Good knowledge of MS Excel/Google Sheets and CRM tools.

Strong follow-up and organizational skills.

Ability to work independently and achieve targets.

Proactive, self-motivated, and result-oriented approach.

Good attention to detail.

### Preferred Skills

Experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha, or similar tools.

Familiarity with HubSpot, Zoho, Salesforce, or other CRM platforms.

Experience in generating domestic or international B2B leads.

Previous experience in the company's relevant industry will be an added advantage.

### Key Performance Indicators (KPIs)

Number of qualified leads generated.

Quality and relevance of leads.

Number of successful prospect connections.

Response and engagement rates.

Number of meetings/demos generated.

Lead-to-opportunity conversion rate.

Follow-up completion.

Database accuracy.

Achievement of monthly targets.

### What We Are Looking For

We are looking for someone who doesn't wait for leads to be provided. The candidate should be capable of independently finding the right prospects, extracting their information, reaching out to them, understanding their requirements, qualifying them, and generating genuine sales opportunities.

If you are confident in prospecting, cold outreach, lead research, and generating leads independently, we'd love to hear from you.

📌 Lead Generation Executive (India)
🏢 Potvin Global
📍 India