Role Overview

The
Zonal Head – BTL Marketing
will be responsible for planning and executing large-scale
BTL marketing and on-ground activation initiatives
across the assigned zone. The role will drive student acquisition and brand visibility through
campus activations, events, seminars, education fairs, workshops, lead-generation activities, and local partnerships
.

The ideal candidate should have solid experience in
BTL, activation, field marketing, education marketing, or campus marketing
, with proven ability to manage large teams, agencies, vendors, budgets, and multi-city campaigns.

Key Responsibilities
Own the
BTL marketing strategy and execution
for the assigned zone.
Plan and execute
campus activations, seminars, workshops, education fairs, events, and student engagement activities
.
Drive
qualified lead generation and enrolment contribution
through on-ground campaigns.
Identify and build partnerships with
colleges, schools, coaching institutes, student communities, and local organisations
.
Manage and mentor
zonal/regional BTL teams




across multiple cities.
Plan and manage
BTL budgets, campaign spends, vendors, agencies, and activation partners
.
Identify recent markets, cities, institutions, and activation opportunities for business expansion.
Track campaign performance, leads, conversions, CAC, ROI, and overall marketing effectiveness.
Ensure consistent
brand visibility and execution standards
across all activations.
Work closely with
Sales, Performance Marketing, Partnerships, Admissions, and Business teams
to maximise conversion.
Conduct regular market visits and competitor analysis to identify local prospects.
Develop
MIS and performance reports
for leadership and recommend corrective actions.

Desired Candidate Profile
8+ years of experience
in BTL, field marketing, activation, campus marketing, education marketing, or a related function.
Experience handling zonal, regional, and
multi-city marketing operations
.
Prove

📌 Zonal Head Karnataka
🏢 Intellipaat
📍 Karnataka