The Sales Generation Specialist (SGS) for the professional lighting division is responsible for driving and converting sales prospects into loyal customers within the skilled lighting category products. This role involves managing and enhancing the sales pipeline, engaging with dealers, builders, architects, and end customers. The SGS will provide technical training to dealer sales staff, conduct site visits, and ensure high-quality customer engagement and satisfaction. The position demands a proactive attitude, excellent communication skills, and the ability to build solid relationships within the industry, ultimately contributing to the growth and success of the professional lighting division.
The primary aim is to generate revenue by establishing and maintaining strong relationships with Pvt Govt. Institutions and enhance brand presence in such customers segments and ensure prompt collections.

Key Responsibilities
Convert the prospect pipeline generated by MDS into successful sales
Perform productive business meetings with identified accounts generate lead for PLS




Prepare and share promotional activity calendar (Annual, Quarterly followed) with Manager
Organise and perform in-house product demos and customer specific seminars for better understanding of products
Identify, convert and appoint current business channel partners thus increasing the existing channel universe
Identify and convert recent prospects to tap into untouched potential market segment
Regular visit to customers and clientele to gather feedback and generate new revenue streams
Achieve sales targets and order booking targets as per budgets assigned
Ensure timely collection of the payments
Visit dealers as per MCP, encouraging them to sell lighting products independently. Provide technical education to dealer sales staff and identify lighting experts at counters for advanced training
Conduct training sessions at dealer sales counters, including role plays and practical demo

📌 Sr Officer Dehradun (India)
🏢 Aditya Institute Of Management Studies Research
📍 India