INTEGRATED GROWTH MARKETING MANAGER

Reports to: Founder & CEO

100% REMOTE — WORK FROM HOME

? REQUIRED WORKING HOURS: 5:30 P.M.–2:30 A.M. IST

? DIRECTOR-TRACK OPPORTUNITY

This is a full-time, long-term role supporting our US business. Candidates must be permanently available for the complete US Central Time workday. The India schedule changes by one hour when the United States moves between daylight and standard time. Immediate joiners and candidates with notice periods under 30 days will receive priority consideration.

Team: Lead three creative specialists across web, visual design, presentations and video

Career path: Director of Growth Marketing

About the Company

Revenue Optics is a US-based commercial growth firm helping private equity-backed B2B distributors and industrial companies build stronger revenue engines. We work directly with CEOs, chief revenue officers, commercial leaders and private equity operating partners. Our clients typically range from $200 million to more than $10 billion in annual revenue.

- Sales transformation: building and scaling proactive inside sales organizations.
- Talent solutions: recruiting high-impact sales and commercial leadership talent.
- Pricing and revenue growth management: identifying and realizing margin and revenue opportunities.
- Data, analytics and AI: uncovering revenue opportunities and deploying AI-enabled commercial solutions.

Revenue Optics is scaling from an early-stage advisory firm into a category-defining commercial growth platform. The next marketing leader will help make Revenue Optics the category name for proactive inside sales and profitable organic growth in B2B distribution.

About the Role

Director-track opportunity to build the complete marketing engine for a US B2B growth company.

Responsibilities

- Demand generation, ABM and pipeline
- Build and run an integrated demand-generation plan across LinkedIn, HubSpot, executive email, webinars, partnerships, lead magnets and targeted account programs.
- Translate priority segments and target-account lists into campaigns that move senior buyers from awareness to qualified executive conversations.
- Own marketing-sourced and marketing-influenced pipeline, including targets, conversion rates, campaign economics and post-campaign learning.
- Partner with the CEO and commercial leaders on audience, offer, message, account selection,



follow-up and sales handoff.
- Create repeatable plays for private equity sponsors, CEOs, commercial executives and industrial operators.

- HubSpot campaign operations and measurement
- Personally architect and run campaigns in HubSpot, including segmentation, lists, forms, landing pages, email workflows, lead capture, nurture, lifecycle stages and reporting.
- Maintain campaign hygiene, attribution discipline, lead routing and alignment between marketing activity and commercial follow-up.
- Build a weekly scorecard covering qualified opportunities, pipeline created, target-account engagement, funnel conversion, content performance and cost per opportunity.
- Use data to scale winners, repair weak conversion points and stop initiatives that are not earning continued investment.

- LinkedIn demand generation
- Own organic and paid LinkedIn demand generation for a US executive audience.
- Turn founder expertise, proprietary frameworks, client results and market signals into content and campaigns that create commercial conversations.
- Design audience strategy, campaign offers, creative testing, retargeting and conversion paths—not simply publish posts.
- Track account-level engagement and connect LinkedIn activity to HubSpot, sales follow-up and pipeline outcomes.

- Website, content and executive thought leadership
- Own the Revenue Optics website as a growth asset: messaging, conversion architecture, landing pages, offers, proof, SEO priorities and continuous improvement.
- Build an executive-level content engine spanning LinkedIn, white papers, research, case studies, podcast content, email, sales enablement and executive presentations.
- Protect the founder's voice so content sounds like an experienced commercial operator—not generic marketing copy or AI-generated filler.
- Convert complex ideas into clear market-facing intellectual property that earns attention from CEOs and private equity leaders.

- Video, webinars and virtual events




- Own the end-to-end webinar engine: topic selection, speaker coordination, promotion, registration, production, live execution, follow-up and pipeline conversion.
- Build a repeatable webinar cadence designed around buyer priorities and commercial offers.
- Direct video strategy across executive clips, campaign creative, customer proof, product education and launch content.
- Repurpose every major webinar, podcast or research asset into a coordinated multi-channel campaign.

- Creative leadership and integrated production
- Lead an existing team of three: Web and Visual Designer, Presentation and Visual Designer, and Video Production Specialist.
- Translate commercial priorities into transparent briefs, production plans, owners, review stages and deadlines.
- Raise the quality bar across copy, design, video, web and executive presentations while ensuring work ships on time.
- Prevent the creative team from becoming a reactive internal design desk by limiting work in progress and prioritizing initiatives tied to growth.

- GTM launches
- Lead go-to-market execution for new services, research, partnerships, AI products and the founder's book.
- Define the audience, positioning, message hierarchy, offer, channel plan, asset requirements, launch sequence and success measures.
- Create reusable launch and campaign playbooks as the company scales.

Qualifications

Approximately 7+ years of B2B marketing experience, with meaningful ownership of demand generation, integrated campaigns or growth marketing.

Required Skills

- Experience marketing complex services, SaaS, consulting, industrial solutions or other considered-purchase offerings to senior decision-makers.
- Evidence of owning a pipeline number and explaining the funnel math behind the result.
- Strong editorial judgment and the ability to sharpen positioning, copy, campaign concepts and creative work.
- Experience leading multidisciplinary internal contributors, freelancers or agency resources.
- Working knowledge of ABM, lifecycle marketing, landing-page conversion, marketing automation and performance reporting.
- High practical fluency with AI tools and a record of using automation to improve marketing speed, consistency or insight.
- Clear spoken and written English suitable for direct collaboration with US executives and customers.

📌 Integrated Growth Marketing Manager (India)
🏢 Revenue Optics
📍 India