Location: Noida Sector 63

Duration: 3–6 months

Stipend: ₹12,000–₹18,000 per month

Reporting to: Content Strategist

Potential outcome: Pre-placement offer based on performance

About EfforaEffora is a up-to-date hair and scalp wellness brand building science-led products, devices, and routines for everyday hair concerns. We are looking for someone who understands creators, internet culture, and how authentic content can build both trust and revenue.

Role OverviewAs an Influencer Marketing Intern, you will help Effora discover, onboard, and manage creators across Instagram and YouTube. You will own creator outreach, campaign coordination, content follow-ups, relationship management, and performance tracking.

This is not limited to sending influencer DMs. You will help build a reliable creator network that consistently produces high-quality content, brand visibility, and measurable sales.

Key Responsibilities

- Research and identify relevant nano, micro, and mid-sized creators across beauty, haircare, wellness, lifestyle, and grooming.
- Evaluate creators based on audience relevance, engagement quality, content style, credibility, and brand fit.
- Reach out to creators through Instagram, email, WhatsApp, and influencer platforms.
- Negotiate gifting, barter, affiliate, and paid collaborations within approved budgets.
- Coordinate product dispatches, campaign briefs, timelines, content submissions, approvals, and publishing.
- Build clear creator briefs while allowing creators enough freedom to produce authentic content.
- Follow up consistently and ensure content is delivered within the agreed timeline.
- Maintain an organised tracker covering outreach, responses, commercials, dispatches, deliverables, links, coupon codes, and results.
- Track campaign performance using reach, engagement, views, clicks, content quality, customer acquisition cost, and attributed sales.




- Identify high-performing creators for repeat partnerships, paid ads, affiliate programmes, and long-term brand relationships.
- Coordinate with the content, design, performance marketing, and operations teams.
- Monitor creator trends, competitor campaigns, emerging formats, and relevant cultural moments.
- Secure and document content usage and advertising rights wherever applicable.
- Help build a reusable library of influencer and UGC content for organic social media and paid advertising.

Skills We Are Looking For
- Strong understanding of Instagram, Reels, YouTube Shorts, creators, and current content formats.
- Clear written and verbal communication.
- Confidence in outreach, follow-ups, coordination, and negotiation.
- Good taste and the ability to recognise content that feels premium, credible, and native to social media.
- Strong organisational skills and attention to detail.
- Comfort using Google Sheets, Docs, Drive, and basic reporting tools.
- Ability to work independently, take ownership, and solve execution problems.
- Interest in beauty, haircare, wellness, D2C brands, or creator-led marketing.
- Basic understanding of performance marketing, affiliate marketing, or content analytics is an advantage.

Who Can Apply?
- Students, recent graduates, or candidates with up to one year of relevant experience.
- Candidates from marketing, communications, media, fashion, business, or similar backgrounds.
- Previous experience with influencer outreach, college communities, social media pages,



events, or creator management is preferred but not mandatory.
- Candidates who are persistent, resourceful, culturally aware, and comfortable working in a fast-moving startup environment.

Key Performance Indicators
- Number and quality of relevant creators added to the pipeline.
- Creator outreach and response rate.
- Collaborations successfully closed within budget.
- Percentage of content delivered and published on time.
- Cost per collaboration and cost per usable content asset.
- Quality of influencer-generated content.
- Reach, engagement, clicks, coupon-code usage, and attributed sales.
- Number of high-performing creators converted into repeat partners.
- Accuracy and consistency of campaign tracking and reporting.

What You Will Learn
- End-to-end influencer campaign execution.
- Creator identification, evaluation, outreach, and negotiation.
- Influencer gifting, affiliate, barter, and paid partnership models.
- Content briefing and creative evaluation.
- Performance measurement and campaign optimisation.
- How a fast-growing consumer brand builds creator relationships at scale.

Why Join Effora?
- Work closely with the core brand and growth team.
- Take meaningful ownership instead of only assisting with administrative tasks.
- Build a strong portfolio of live creator campaigns.
- Learn how content, creators, performance marketing, and commerce work together.
- Opportunity to earn performance incentives and receive a full-time offer.

How to ApplySend your resume along with:
1. Three creators you believe would be a strong fit for Effora and why.
2. One influencer campaign you admire.
3. A short sample outreach message you would send to a creator.

Email your application to [email protected] with the subject line: Application — Influencer Marketing Intern

📌 Influencer Marketing Intern (Noida)
🏢 Effora
📍 Noida