Key Responsibilities

- Develop and execute Influencer Marketing strategies aligned with brand and business objectives.
- Identify, evaluate, and build relationships with relevant Influencers and Content Creators across Instagram, YouTube, and other platforms.
- Manage end-to-end Influencer Campaigns, including research, outreach, negotiations, briefing, content approvals, and execution.
- Develop creative campaign concepts and Influencer briefs aligned with Soulflower’s brand voice.
- Track campaign performance across reach, engagement, views, conversions, and ROI.
- Maintain an updated Influencer database covering partnerships, costs, deliverables, and performance.
- Collaborate with Content, Social Media, Creative, and Performance Marketing teams to execute campaigns effectively.




- Stay updated on Creator trends, Social Media developments, and emerging Influencers.
- Manage gifting, barter, paid collaborations, and affiliate Influencer programs.

Note: Working days: 6 days; off on Thursday and Sunday working. About Company: Combining beauty and fun, Soulflower is India's leading homegrown brand of natural aroma products and a pioneer of the unique concept of 'spa at home' which has become a revolution today! Soulflower offers tempting, exciting, natural, handmade, and vibrant spa products that will transform your hectic urban life into an oasis of peace and calm.

📌 Influencer Marketing Executive in Mumbai
🏢 Soulflower Co
📍 Mumbai