About Shay

Shay (theshay.in) is a design-led mass-premium kitchenware brand. We started with ceramics and are expanding across all kitchenware sub-categories. We sell across Amazon India, quick commerce, HORECA, and our website. We are now in an aggressive multi-channel expansion phase — going live on Flipkart, Instamart, First Club, and Amazon Global simultaneously.

We are looking for someone who can own the entire ecommerce growth function — every channel, every rupee of revenue, every commercial decision. This is not a management role. This is a builder role.

THE ROLE

You own Shay's entire online revenue. Every channel we are on, every channel we enter, every rupee of ad spend, every commercial decision that impacts growth. You build the team beneath you, set the strategy, and execute it.You report directly to the founder. You have full commercial autonomy within agreed budgets and targets. If you need to be told what to do next — this role is not for you.

WHAT YOU WILL OWN

Amazon India

- Full P&L; ownership — revenue, ad spend, returns, fees, contribution margin
- Ads strategy and execution — TACOS target below 10%, ACOS below 18%
- Account health, listing quality, pricing discipline, catalogue hygiene
- Weekly performance reporting — every metric, every Monday

Inventory Planning

- Own inventory planning across all channels — Amazon, quick commerce, HORECA, website
- DRR-based reorder triggers — bestsellers never go out of stock under your watch
- Maintain 30-45 days of cover on top ASINs at all times
- Work with MIS team on daily stock visibility and 90-day demand forecasting
- Coordinate reorder triggers with supply chain — flag requirements before stockouts happen, not after




- Identify dead and slow-moving stock — drive liquidation to free working capital

Multi-Channel Expansion

- Own all active channel conversations — Flipkart, Pepperfry, Instamart, First Club, Amazon Global
- Drive onboarding from first conversation to first revenue — catalogue, compliance, commercial terms
- Build channel-wise P&L; — every current channel must contribute to margin not dilute it
- Identify which channels to prioritise and which to deprioritise based on data

Team Building and Management

- Hire, onboard, and manage the commercial team beneath you — Amazon Account Manager, HORECA Lead Gen, Graphic Design Lead
- Set clear KPIs for every direct report
- Build a team that runs independently — you are accountable for their output

Data and Reporting

- Work with MIS Executive to build data infrastructure — every decision backed by data
- Weekly channel P&L; shared with founder every Friday without being asked
- Flag problems before they become crises — not after

WHAT WE ARE LOOKING FOR

- 5+ years in marketplace and d2c management — brand side only, not agency
- Has independently owned a multi-channel ecommerce P&L; at meaningful scale
- Has managed inventory planning across multiple channels — understands DRR, days of cover, and reorder logic
- Has onboarded at least two marketplaces beyond Amazon — Flipkart vendor, quick commerce, or global
- Deep understanding of Amazon ads — has managed TACOS and ACOS with documented results
- Has hired and managed a small commercial team before
- Thinks in revenue and margin — not tasks and activity
- Moves fast — identifies problems, makes decisions, executes without waiting to be told

📌 Head of Ecommerce (New Delhi)
🏢 Shay
📍 New Delhi