Role OverviewUnivitt AI Technologies is seeking an entrepreneurial business leader to build and scale a B2C AI upskilling and certification business for the Indian market. While we have a strong B2B AI consulting practice, this role will create a new consumer-facing brand and product line: open, industry-recognized AI certification programs for students, working professionals, and career-changers across India.

This is a 0-to-1 leadership role. You will define the product strategy, go-to-market model, pricing, partnerships, and operating plan for a B2C edtech business within an established B2B AI company.

Key Responsibilities1. Strategy & Business Model· Define the B2C vision, target segments, and value proposition for AI certification programs in India (students, fresh graduates, early-career professionals, career switchers).

· Design the business model: subscription vs. one-time certification, cohort-based vs. self-paced, freemium vs. paid, and potential B2B2C hybrids.

· Conduct market sizing, competitor analysis, and pricing benchmarking against Indian and global AI certification providers.

· Build a 3-year business plan with revenue, margin, and market-share targets.

- Product & Curriculum Development· Work with AI experts and instructional designers to create industry-aligned AI certification tracks (e.g., AI for Business, Agentic AI, Generative AI Practitioner, AI Product Management).

· Define learning outcomes, assessment frameworks, and certification criteria that are credible to employers and learners.

· Oversee development of MVP courses, pilot cohorts, and iterative improvements based on learner feedback and completion data.

· Ensure content covers both foundational AI/ML concepts and practical, tool-based skills (prompt engineering, no-code AI, cloud AI services, etc.).

- Go-to-Market & Growth· Build a B2C brand architecture under Univitt AI (brand name, positioning, messaging) that complements but is distinct from the B2B business.





· Design and execute digital marketing strategies: SEO, performance marketing, social media, influencer partnerships, webinars, and campus outreach.

· Develop partnerships with colleges, training providers, bootcamps, and skilled bodies to distribute certifications.

· Create affiliate, referral, and ambassador programs to drive organic growth.

- Operations & Technology· Select and implement a learning management system (LMS) and learner CRM stack suitable for B2C scale.

· Define learner journey workflows: onboarding, engagement, support, certification issuance, and alumni community management.

· Establish KPIs and dashboards for acquisition, activation, completion, NPS, and lifetime value.

· Ensure data privacy, security, and compliance with Indian regulations for online education and digital payments.

- Team Building & Leadership· Recruit and manage a small, high-performing team (content, marketing, operations, learner success).

· Collaborate closely with the existing B2B AI team to leverage subject-matter experts, case studies, and industry credibility.

· Report regularly to the CEO on business performance, risks, and strategic decisions.

Required Qualifications· 8–12 years of experience in edtech, online education, or professional upskilling, with at least 3–5 years in a P&L; or GM-type role for a B2C product in India.

· Proven track record of launching and scaling a B2C education or certification business (revenue responsibility, growth metrics).

· Robust understanding of the Indian AI/tech upskilling market, including key players, pricing norms, and learner behavior.





· Experience working with instructional designers, content creators, and technology teams to build digital learning products.

· Demonstrated capability in digital marketing, growth hacking, and partnership-led distribution for consumer education products.

· MBA or equivalent business qualification preferred; background in AI, data science, or technology is a strong plus.

Preferred Skills & Attributes· • Deep familiarity with AI/ML concepts, tools, and use cases (enough to credibly engage with technical teams and learners).

· • Experience with certification programs, badging, and industry recognition (e.g., tie-ups with universities, professional bodies, or cloud providers).

· • Comfortable operating in a startup-like environment within a larger organization (ambiguity, rapid iteration, resource constraints).

· • Strong analytical skills to interpret funnel metrics, cohort performance, and unit economics.

· • Excellent communication and stakeholder management skills; able to influence senior leadership and external partners.

What Success Looks Like (First 12–18 Months)· • Launch of 3–5 flagship AI certification programs with clear positioning and employer relevance.

· • Achievement of defined enrollment, completion, and revenue targets for the B2C business.

· • Establishment of a recognizable B2C brand in the Indian AI upskilling space.

· • A repeatable go-to-market engine with predictable CAC, healthy margins, and strong learner NPS.

· • A scalable operating model (tech stack, team, processes) ready for further expansion.

Compensation & Benefits· • Competitive fixed salary + performance-linked variable pay (benchmarked to senior edtech/GM roles in India).

· • Potential for equity or ESOPs given the 0-to-1 nature of the role.

· • Opportunity to build a new business line within an established AI company with strong B2B credentials.

📌 Head ofC AI Upskilling Business (India) (Mumbai)
🏢 Univitt AI Technologies
📍 Mumbai