Designation: Head –Content &

- Social Media

Role Summary

Della Townships is seeking a strategic, visionary, and high-impact Head Content &
- Social Media to own the brand's digital ecosystem, narrative architecture, and social media presence across all luxury real estate, lifestyle, and township projects. This leadership role involves translating Della’s design-led, luxury living vision into digital brand positioning, storytelling campaigns, and online communities.

Key Responsibilities

- Brand Narrative &
- Storytelling: Define and evolve Della Townships' digital Tone of Voice (TOV), ensuring absolute visual and narrative alignment across luxury villas, smart integrated townships, and experiential lifestyle properties.
- Social Media Vision &
- Execution: Formulate and manage end-to-end multi-platform strategies across Instagram, LinkedIn, YouTube, Facebook, Pinterest, and emerging channels.
- Content Calendar &
- Campaign Strategy: Direct the editorial content pipeline, brand campaigns, launch events, project unveilings, and executive thought-leadership initiatives.
- Production &
- Creative Direction: Collaborate closely with creative copywriters, video production units, graphic designers,



and photographers for high-end digital shoots and brand films.
- Influencer &
- PR Alliances: Partner with PR teams, luxury lifestyle creators, and UHNI/VVIP influencers to elevate reach, brand equity, and category share-of-voice.
- Performance Analytics &
- Optimization: Monitor channel engagement, reach, conversion content, video completion rates, and campaign ROI to continually refine content properties.
- Team Leadership &
- Stakeholder Management: Lead, mentor, and build in-house content managers, social media executives, and external creative/agency partners.

Job Expectations

Candidate Profile

- Domain Focus: Proven background driving content for luxury real estate, high-end hospitality, premium lifestyle, or top-tier digital creative agencies.
- Leadership Skills: Track record of direct stakeholder management (including CMD alignment).

Minimum Qualification Bachelor’s or Master’s degree in Mass Communication, Journalism, Marketing, or Business Administration.

Minimum Job Experience

7-10 Years

Reporting To

CMD

Travel

Yes

📌 Head Content & Social Media (Mumbai)
🏢 Della Townships
📍 Mumbai