04 Sep
|
Della Townships
|
Mumbai
04 Sep
Della Townships
Mumbai
Job Title: Head Brand Marketing &
- PR
Reporting To: Founder &
- CMD / Leadership Team
Position Summary
Della Townships is seeking a strategic, high-energy Brand Marketing and Public Relations leader to drive integrated communication, brand equity, and event execution across our luxury township developments. Based in Mumbai, this role will own end-to-end brand strategy, performance marketing alignment, corporate PR, and the execution of grand launch events and calendar initiatives for Della Townships nationwide.
Key Responsibilities
- Brand Strategy &
- Marketing Management
- Develop and execute global-standard brand positioning strategies for luxury integrated townships (spanning branded residences, villas, wellness hubs, and retail).
- Formulate 360-degree brand campaigns across print, digital, outdoor, and experiential touchpoints.
- Maintain absolute brand consistency, design ethos, and luxury storytelling across all collateral, lookbooks, and media assets.
- Partner closely with Performance Marketing and Lead Generation teams to convert brand recall into qualified real estate inquiries and site visits.
- PR, Corporate Communications &
- Media Relations
- Lead nationwide PR strategy, positioning Della Townships as India’s premier asset-light luxury township developer.
- Build and nurture direct relationships with Tier-1 real estate, business, lifestyle, and mainstream media outlets.
- Spearhead executive profiling, leadership speeches, press releases, media roundtables, and crisis communications.
- Drive organic media coverage, thought-leadership features, and industry award nominations.
Job Expectations
- Event Conceptualization, Launch &
- Execution
- Own end-to-end PR, media coverage, and branding for flagship launch events, property unveilings, and milestone celebrations.
- Manage full event logistics from thematic framing, venue setup, and VIP guest communications to post-event press dissemination.
- Coordinate corporate calendar events, channel partner meets, HOD leadership gatherings, and investor showcases.
- Integrate luxury lifestyle elements including fashion lookbooks, thematic entertainment, and VIP appearances into signature launch experiences.
- Social Media, Content &
- Agency Management
- Oversee organic social channels (LinkedIn, Instagram, YouTube) to showcase project updates, architectural design, and lifestyle offerings.
- Lead external PR agencies, creative boutiques, event production houses, and vendor teams to ensure high-ROI delivery.
Minimum Qualification A Master’s degree/MBA in Marketing, Brand Management, Communications, or Luxury Marketing will be preferred.
Minimum Job Experience
7-10 Years
Reporting To
CMD
Travel
Yes
📌 Head Brand Marketing & PR (Mumbai)
🏢 Della Townships
📍 Mumbai