Schedule: Full-time, with regular availability during Eastern Time business hours

Compensation: C$28,800–C$33,600 annually, based on experience and qualifications The Opportunity

Thornwell Media is a growing media and marketing company supporting multiple brands across different markets.

We are looking for a Group Social Media & Content Manager who can build distinct brand identities, grow audiences organically and personally create engaging content using traditional and AI-assisted production methods.

Candidates must understand the algorithms and content-discovery systems used by Instagram, Facebook, TikTok, LinkedIn, YouTube and X. You must also understand content SEO, search intent and how to improve visibility across Google, social search and AI-assisted search.

Previous experience managing social media for a technology, technology-enabled or service-based company is required.

Experience working across both technology and service-based brands is strongly preferred.

Advanced AI-content production is another core requirement. We are not looking for someone whose AI experience is limited to writing captions with ChatGPT.

This is a senior, hands-on position. You will initially create the strategies, systems and content personally. As requirements grow, you will hire and manage additional creators, editors and designers.

Key Responsibilities

- Create separate social-media and content strategies for each brand.
- Manage content across Instagram, Facebook, TikTok, LinkedIn, YouTube and X.
- Adapt content to the audiences, formats and algorithms of different platforms.
- Develop organic-growth strategies using performance data and audience behaviour.
- Create engaging content for technology and service-based brands.
- Turn technical products, services and ideas into understandable content.
- Research search demand and create content designed to attract qualified organic traffic.
- Optimize website and social content for Google, platform search and AI-assisted discovery.
- Monitor platform, algorithm and search changes.
- Develop brand voices, content pillars, visual standards and SOPs.




- Build and manage a group-wide content calendar.
- Personally write captions, scripts, articles, hooks and calls to action.
- Create graphics, carousels, short-form videos and other social content.
- Produce and edit AI-generated images, videos, voiceovers and creative assets.
- Build reusable AI prompts, templates and brand-specific workflows.
- Track engagement, reach, search visibility, traffic, inquiries and business results.
- Monitor comments, messages, public complaints and brand-reputation risks.
- Recruit, onboard and manage creative support as the department grows.

Required Experience

- Five or more years of hands-on social-media or digital-content experience.
- Direct experience managing social media for a technology, technology-enabled or service-based company.
- Experience working across both technology and service-based brands is strongly preferred.
- Experience managing several brands, companies or client accounts.
- Demonstrated success growing social-media accounts organically.
- Strong understanding of the algorithms and discovery systems used by major platforms.
- Ability to explain how content strategy should differ across Instagram, Facebook, TikTok, LinkedIn, YouTube and X.
- Experience with SEO content strategy, search intent, topic research and on-page optimization.
- Experience using social-media analytics, Google Search Console, Google Analytics or comparable tools.
- Strong copywriting, visual-content and short-form video skills.
- Practical experience creating qualified AI-generated images and videos.
- Experience with tools such as Runway, Midjourney, Adobe Firefly, HeyGen, ElevenLabs, ChatGPT, Claude, Canva, CapCut or comparable platforms.
- Experience creating brand guidelines, SOPs and content calendars.




- Experience supervising creators, editors, designers, freelancers or agencies.
- A portfolio showing content you personally created and accounts you managed.
- Excellent written and spoken English.
- Ability to work independently and build systems with limited direction.

Agency Or Multi-brand Company Experience Is Strongly Preferred.

What Success Looks Like

- Each brand has a clear and recognizable voice.
- Content is adapted properly for each platform and audience.
- Social-media accounts demonstrate consistent organic growth.
- Search-focused content improves qualified visibility and website traffic.
- AI increases production capacity without reducing quality or credibility.
- Content contributes to audience growth, inquiries and business results.
- Public comments and reputation risks are handled appropriately.
- SOPs and workflows allow the department to scale.
- New creative team members are hired and managed effectively.

Who Will Succeed The right person combines brand strategy, content production, organic growth, SEO and practical AI expertise. You must understand why content performs differently across platforms and know how to use performance data to improve future work. You should be comfortable switching between technical and service-based brands without making their content look or sound the same.

This role is ideal for someone who can build a content operation from scratch, protect several distinct brand identities and eventually develop a strong creative team.

How to Apply

Apply with your resume and an accessible portfolio or work-sample link.

Your Portfolio Must Include

- Content you personally created.
- Brands or accounts you managed.
- Examples of different brand styles.
- Relevant work for at least one technology, technology-enabled or service-based company.
- A brief explanation of what you personally created or managed for each example.

If your background and portfolio align with the position, you’ll receive an email within 24–48 hours with a link to complete a short pre-recorded video interview.

📌 Group Social Media & Content Manager (Hyderabad)
🏢 Thornwell Media
📍 Hyderabad