Role Objective: Develop brand value and drive market performance of own products by ideating market-relevant strategies, developing high-quality marketing inputs, and ensuring effective on-ground implementation.

KEY RESPONSIBILITIES

- Strategic Planning and Budgeting: Develop market intelligence by studying trends and agency reports; participate in annual budgeting and monitor spends throughout the year.
- Brand Planning and Execution: Prepare annual brand plans (STP), ideate marketing deliverables (communications, advertisements, etc.), and prepare calendars for CMEs and awareness programs.
- Sales Support: Design incentive plans, monitor brand activity adherence, and provide on-going market insights to support the sales force and product demand forecasting.
- Customer Relationship Management: Create and maintain relationships with Key Opinion Leaders (KoLs) and manage educational or PG programs.
- Vendor Management: Identify, recommend, and negotiate terms with scientific and material vendors while ensuring timely delivery and payment processing.
- People & Process Management: Lead team goal setting, performance appraisals,



and induction programs while ensuring adherence to the marketing manual and work norms.

STAKEHOLDER INTERACTION

Type of Interaction: Internal

- Interaction with: Product Executives, Product Managers, Marketing Heads/HoD , and departments outside Marketing (Sales, HR, R&D;, Supply Chain, Training, etc.).
- Nature of Interaction: Routine communication for work tasks, providing updates/inputs, seeking resolutions, coordination for joint tasks, and training/liaising.

Type of Interaction: External

- Interaction with: Agents, Vendors, Customers (including KoLs), Consultants, and Industry Peers.
- Nature of Interaction: Negotiating, seeking information, providing instructions/feedback, resolving queries, and networking.

JOB REQUIREMENTS

Skilled Experience and Relevant Skills

- Experience: Minimum 10+ years of Sales + PMT experience (6+ yrs in PMT, team handling preferred).
- Skills: Achievement Orientation, Problem Solving, Effective Communication, Strategic Orientation, and Planning & Execution.

Academic Qualifications & Certifications

- Educational Qualification: Science Graduate with Management Graduate (Compulsory)

📌 GPM - Domestic Marketing - Cardiac/Diabetic (Mumbai)
🏢 USV Private
📍 Mumbai