About The Opportunity A fast-growing EdTech innovator in India, we’re redefining how learners access, engage with, and succeed in high-impact digital education. Our platform connects millions of users with curated, outcome-driven learning pathways across tech, business, and professional skills — powered by data, personalization, and intelligent content curation. We’re scaling our category strategy to dominate emerging verticals and drive revenue through intelligent merchandising, supplier partnerships, and learner-centric product design. Role & Responsibilities

- Own end-to-end category performance — from content sourcing and vendor negotiations to pricing, bundling, and promotion strategy.
- Build and execute category growth plans using data-driven insights on learner demand, competitor offerings, and ROI metrics.
- Partner with product and marketing teams to design learner-first experiences that boost conversion, retention, and LTV.
- Manage supplier relationships — onboard, onboard, and optimize partnerships with content creators, coaching platforms, and certification bodies.
- Launch and optimize category-specific campaigns (promotions, bundles,



cohorts) to drive enrollment and revenue.
- Monitor category P&L;, KPIs (conversion rate, CAC, LTV, churn), and adjust strategy in real-time to meet targets.

Skills & Qualifications Must-Have

- EdTech category management
- Content sourcing & vendor negotiation
- Product bundling & pricing strategy
- Google Analytics
- CRM platforms (e.g., HubSpot, Salesforce)
- P&L; ownership
- Competitive analysis
- Revenue optimization

Preferred

- Experience with LMS platforms (e.g., Thinkific, TalentLMS)
- Familiarity with learner journey mapping
- Background in online education or marketplace operations

Benefits & Culture Highlights

- Work in a high-energy, impact-driven startup culture with direct visibility to growth metrics.
- Own a mission-critical role that shapes the future of digital learning in India.
- Market-competitive salary, performance bonuses, and equity options for top performers.

Skills: bundling,content sourcing,digital,edtech,strategy,design,drive,platforms,revenue

📌 EDTECH CATEGORY MANAGER (Bengaluru)
🏢 CAREERBLOC ~
📍 Bengaluru