Position Details

Position: E-Commerce Campaign Manager – Marketplace

Experience: 2–4 Years

Location: Ahmedabad

Employment Type: Full time

Department: E-Commerce / Performance Marketing

About the Role

- We are looking for an experienced E-Commerce Campaign Manager who specializes in managing and scaling paid campaigns across online marketplaces. The candidate will be responsible for campaign planning, execution, optimization, performance analysis, and marketplace advertising strategy.
- The role is focused specifically on marketplace advertising and campaign strategy and does not include social media or Google Ads management.

Key Responsibilities

1. Marketplace Campaign Management

- Plan, launch, manage, and optimize advertising campaigns across Amazon, Flipkart, JioMart, Blinkit, Zepto, Instamart and other relevant marketplaces.
- Manage Sponsored Products, Sponsored Brands, Display/retargeting and other marketplace-specific ad formats wherever available.
- Set campaign budgets, bids, targeting, keywords and product targets.
- Monitor daily campaign performance and make necessary optimizations.
- Manage campaign structures based on products, categories, keywords and objectives.

2. Campaign Strategy

- Develop marketplace advertising strategies based on sales targets, product margins, category competition, seasonality, product lifecycle and inventory availability.
- Identify high-potential and high-converting products and allocate budgets accordingly. • Develop strategies for new product launches and existing product growth.
- Plan seasonal and festival campaigns.
- Create strategies to improve ROAS, ACOS/TACOS, conversion rate and overall marketplace sales.

3.



Performance Analysis & Optimization

- Analyze campaign metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, clicks and ad-attributed sales.
- Identify underperforming campaigns, keywords and products.
- Continuously optimize bids, budgets, targeting and campaign structures.
- Conduct keyword and competitor analysis to identify new growth opportunities.
- Perform regular search-term analysis and negative keyword optimization.

4. Budget & Sales Management

- Plan and manage monthly marketplace advertising budgets.
- Allocate budgets across products and marketplaces based on performance and business priorities. • Ensure advertising spend is aligned with revenue and profitability objectives.
- Track budget utilization and provide recommendations for scaling or reducing spend.

5. Marketplace Growth Strategy

- Work closely with the E-Commerce Account Management team to identify products requiring advertising support.
- Coordinate campaigns according to stock availability, pricing, offers and marketplace visibility. • Develop strategies to improve product visibility and market share.
- Identify opportunities for scaling winning products and reducing spend on low-performing products.

6. Reporting & Insights

- Prepare weekly and monthly campaign performance reports.




- Present key performance insights, issues and action plans.
- Compare campaign performance across marketplaces and products.
- Provide clear recommendations for improving sales and advertising efficiency.

Required Skills

- 2–4 years of hands-on experience in Marketplace Advertising / E-Commerce Campaign Management. • Strong experience with Amazon Ads is mandatory.
- Experience with Flipkart Ads, JioMart, Blinkit, Zepto or Instamart is an advantage. • Strong understanding of marketplace advertising metrics and KPIs.
- Excellent knowledge of keyword research, bidding and campaign optimization.
- Strong analytical and data interpretation skills.
- Ability to create marketplace campaign strategies independently.
- Good understanding of e-commerce sales funnels and marketplace customer behavior. • Strong Excel/Google Sheets skills.
- Ability to work with multiple brands and marketplace accounts simultaneously.

Preferred Candidate

- Data-driven and analytical.
- Strong in marketplace advertising strategy.
- Comfortable managing multiple campaigns and budgets.
- Proactive in identifying growth opportunities.
- Result-oriented and focused on sales and profitability.
- Capable of independently planning and executing campaigns.
- Comfortable working in a fast-paced agency environment.

Key Performance Indicators (KPIs)

- Marketplace revenue growth
- ROAS improvement
- ACOS/TACOS optimization
- Advertising efficiency
- Campaign conversion rate
- Budget utilization
- Product visibility and growth
- Successful scaling of high-performing products
- Achievement of monthly sales and advertising targets

📌 E-Commerce Campaign Manager (Ahmedabad)
🏢 Prow Services
📍 Ahmedabad