Company Description Aditya Birla Housing Finance Limited (ABHFL), a subsidiary of Aditya Birla Capital Limited, is a quick-growing housing finance company in India, registered with the National Housing Bank as a systemically important non-deposit accepting HFC. Since entering the housing finance sector in 2014, ABHFL has expanded to 121 branches and offers a comprehensive range of solutions, including home loans, construction financing, lease rental discounting, and commercial property purchase loans. The company focuses on strong partnerships with developers and builders, balanced sourcing, and cross-selling and up-selling to deepen market penetration.

As part of the broader Aditya Birla Capital and Aditya Birla Group ecosystem, ABHFL is backed by extensive financial services expertise, a large national network, and the strength of a global Fortune 500 conglomerate.

Role Description This is a full-time, on-site DSA Sales Manager role based in Kalyan. The DSA Sales Manager is responsible for managing and expanding the Direct Selling Agent (DSA) network to drive sourcing of housing finance products, including home loans and loan against property. The role involves setting and tracking sales targets, monitoring DSA performance, and ensuring compliance with company policies and regulatory guidelines.

The DSA Sales Manager will regularly visit DSAs and local markets, provide training and support on product features and processes, and coordinate with internal credit, operations,



and collections teams to enable smooth end-to-end loan processing. The role also includes analyzing market trends, identifying new business opportunities, maintaining strong customer and partner relationships, and preparing periodic sales reports and forecasts.

Qualifications

- Demonstrated ability in sales management, preferably in housing finance, banking, or financial services, with experience handling DSAs or similar distribution channels.
- Strong relationship-building and stakeholder management skills to work effectively with DSAs, developers, builders, customers, and internal teams.
- Solid knowledge of retail lending products such as home loans, loan against property, and construction finance, along with basic understanding of credit and risk assessment.
- Proficiency in using CRM or sales tracking tools, MS Excel, and other productivity software for reporting, forecasting, and performance monitoring.
- Effective communication and negotiation skills, with the ability to present product offerings clearly and resolve queries and objections.
- Ability to work in a target-driven environment, with strong analytical skills to interpret sales data and market trends.
- Bachelor’s degree in business, finance, commerce, or a related field; an MBA or equivalent post-graduate qualification is an advantage.
- Prior on-site sales experience in the Kalyan or Mumbai region, local market knowledge, and willingness to travel within

📌 DSA Sales Manager (Dombivli)
🏢 ABC - Aditya Birla Housing Finance
📍 Dombivli