Director of Creative Strategy (100% Remote | $2,000–$3,000 USD/mo Base + performance bonuses

Build and scale a 3,500+ account Meta video ad testing engine for 411 Locals. We need a data-driven growth operator to drive blended CPL below $10 across thousands of US small businesses.

About the Mission

411 Locals is hiring a Director of Creative Strategy to lead our high-volume Meta Ads video performance engine. We generate direct-response leads for 3,500+ US home service SMBs (HVAC, plumbing, roofing, etc.) and are scaling to 10,000+ accounts. This is NOT a brand marketing or corporate video role—it is a data-first growth role focused on CPL reduction and rapid creative testing.

Key Performance Targets

- Leads per Customer/Day: Scale average from 0.3 ➔ 2+ leads/day.
- Cost Per Lead (CPL): Reduce blended CPL from $15 ➔ Under $10.
- Testing Scale: Discover scalable winning video ad formulas weekly across 20+ verticals.

Core Responsibilities

- Video Performance Engine: Build and run a high-velocity testing system producing and evaluating 100s of short-form/UGC video concepts monthly.
- Creative Decay Strategy:



Analyze Meta Ads performance metrics (CPL, CTR, CPM, Conversion Rate) to replace decaying creatives before performance drops.
- Team Leadership: Lead a remote team of Creative Strategists, AI Video Producers, and freelancers with strict production velocity.
- Systematized Scaling: Scale winning video concepts across thousands of client accounts.

Must-Have Qualifications

- 8+ years in performance marketing, direct-response advertising, or creative strategy.
- 5+ years managing creative, paid social, or marketing operations teams.
- Proven mastery of Meta Ads Manager data and direct-response lead generation (local SMB / home services experience preferred).
- Systematic experimentation mindset (TEST ➔ MEASURE ➔ KILL ➔ ITERATE ➔ WIN ➔ SCALE).

Work Conditions:

- Compensation: $4,000 – $5,000 USD / month base + performance bonuses tied to CPL and lead targets.
- 100% Remote flexibility.
- Reporting directly to Executive Leadership.

Apply Now to submit your resume and portfolio track record directly.

📌 Director of Creative Strategy (India)
🏢 411 Locals
📍 India