We’re looking for someone with hands-on experience in fashion, clothing, or D2C brands who can own performance marketing end-to-end.

WHAT YOU’LL OWN

Paid Ads & ROAS

- Plan, execute & manage Meta and Google Ads
- Drive conversions, revenue & consistent ROAS
- Optimize budgets, CAC & profitability
- Scale winning campaigns responsibly

Research & Strategy
- Understand fashion customer behaviour & purchase journeys
- Research competitors, creatives, pricing & offers
- Build high-intent audiences through retargeting, lookalikes & warm traffic
- Develop full-funnel strategies from Traffic → ATC →

Checkout → Purchase

Creative & Funnel Optimization
- Work closely with the creative team on Reels, static & carousel ads
- Test hooks, copies, creatives, audiences & offers
- Identify funnel drop-offs and improve conversion rates
- Optimize Shopify product pages and checkout experience

Tracking & Reporting
- Monitor Meta Pixel, CAPI, GA4 & Shopify Analytics
- Track ROAS, CPA, CTR, ATC, checkout & purchase data
- Share weekly performance reports with clear insights and actionable next steps

WHO WE’RE LOOKING FOR

Someone who





- Has hands-on performance marketing experience in fashion/apparel or D2C
- Thinks beyond ad execution and understands the entire customer journey
- Is highly data-driven and comfortable making decisions based on numbers
- Knows how to test, learn, optimize and scale
- Takes ownership of results and treats revenue as the ultimate KPI

WHAT YOU’LL GET

- Work directly with the Founder & Leadership Team
- Own performance marketing strategy and execution end-to-end
- Build growth systems for a premium fashion label rooted in Indian craftsmanship
- Direct influence on revenue and business growth
- Prospect to scale hero products, iconic collections & signature silhouettes

Role: Performance Marketing Manager

Industry: Textile & Apparel | Fashion

Employment Type: Full-Time | Permanent

Salary: ₹3.5 LPA – ₹7.5 LPA

Location: Mumbai

If you’re someone who believes ROAS is a responsibility, not just a number on a dashboard, we’d like to hear from you.

To apply send you CV at [email protected]

📌 Digital Marketing Specialist (Mumbai)
🏢 Label Apurva
📍 Mumbai