Company Description The Grad Track is an end-to-end career guidance and university admissions platform designed for schools and independent education consultants. It integrates psychometric assessments, alumni connect, and a comprehensive university database to help students plan and track their academic journeys. The platform securely centralizes student data, documents, and communication, supporting application management, essay prompts, and AI-powered essay guidance for counselors.

It also offers curated scholarships, extracurricular, research and internship opportunities, personalized roadmaps, and automated letters of recommendation, with strict data confidentiality. Admin, student, counselor, and parent views enable transparent progress tracking and informed decision-making.

Role Description Entry level (1 to 2 years experience)

Digital Marketing Specialist will plan and execute digital campaigns to increase brand visibility and user engagement across social media, search, and other online channels. Day-to-day responsibilities include managing social media accounts, creating and scheduling content, optimizing campaigns, monitoring performance, and preparing regular analytics reports. The role involves collaborating with product, sales,



and counseling teams to design targeted campaigns for schools, counselors, students, and parents, as well as supporting email marketing and content initiatives.

This is a full time hybrid role based in Chandigarh, with a mix of in-office work and some work-from-home flexibility.

Qualifications

- Candidates should possess skills in Social Media Marketing and Online Marketing to plan and execute multi-channel campaigns.
- Candidates should possess skills in Digital Marketing and Web Analytics to optimize performance and interpret campaign data.
- Candidates should possess strong Communication skills to create clear messaging, creatives and collaborate with cross-functional teams.
- Experience with marketing automation tools, email marketing platforms, linkedin and basic SEO practices is essential.
- Ability to analyze data, draw insights, and present findings in a concise format is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in EdTech, education services, or SaaS platforms is an advantage.

📌 Digital Marketing Specialist (Chandigarh)
🏢 The Grad Track
📍 Chandigarh