Digital Marketing Specialist

M S Royal Tour & Travel (India) Private Limited

Location: Gorakhpur, Uttar Pradesh

Employment Type: Full-time | On-site

About the Role

We are looking for a creative and performance-driven Digital Marketing Specialist to manage our online presence, generate quality leads, promote domestic and international travel products, and support marketing projects undertaken in collaboration with international tourism boards.

Key Responsibilities

- Plan and execute digital campaigns across Google, Meta, Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Manage social media calendars, content creation, posting, captions, Reels and audience engagement.
- Generate qualified B2B and B2C leads for holiday packages, hotels, visas, air tickets and MICE travel.
- Manage paid advertising budgets, targeting, remarketing, conversion tracking and campaign optimisation.
- Coordinate with graphic designers, video editors, sales teams, suppliers and external agencies.
- Create destination landing pages, email campaigns, WhatsApp promotions and website content.
- Monitor campaign performance using analytics tools and prepare regular reports.
- Improve SEO, website traffic, online visibility and lead-conversion performance.
- Maintain consistent Royal Tours Group branding across all digital channels.

Tourism Board Project Responsibilities
- Assist in managing Joint Marketing Programmes, co-operative campaigns and promotional projects with international tourism boards.
- Prepare campaign concepts, proposals, media plans, budgets and activity calendars.
- Coordinate destination promotions, digital advertising, social media campaigns, workshops and other approved activities.
- Maintain proper records of campaign creatives, invoices, media deliveries, leads and passenger outcomes.




- Prepare monthly performance reports, supporting documents and final campaign reports according to tourism-board guidelines.
- Ensure all campaign materials are submitted for approval and comply with the respective tourism board’s branding requirements.

Required Skills and Experience
- Bachelor’s degree in Marketing, Communications, Business, Tourism or a related field.
- Relevant experience in digital marketing; travel and tourism industry experience will be preferred.
- Knowledge of Meta Ads, Google Ads, SEO, social media management, email marketing and analytics.
- Strong written and verbal communication skills.
- Ability to create professional content and manage multiple campaigns simultaneously.
- Strong reporting, coordination and presentation skills.
- Knowledge of Canva, basic video editing and website content management will be an advantage.

Salary and Benefits
- Competitive salary based on experience, skills and interview performance.
- Performance-based incentives as per company policy.
- Exposure to international tourism-board campaigns and global travel brands.
- Skilled learning, destination training and career-growth opportunities.
- Travel-industry benefits as applicable under company policy.

Hiring Process
1. Application review
2. Telephonic screening
3. Practical digital-marketing assignment
4. Final interview with management
5. Offer and document verification

Applicant Privacy All applications and personal information will be handled confidentially and used only for recruitment, assessment and employment-related purposes. Candidate information will not be shared outside the organisation except where required for verification or by law.
- Interested candidates may apply with their updated CV, current salary, expected salary, notice period and portfolio or examples of previous campaigns.

📌 Digital Marketing Specialist (Gorakhpur)
🏢 M S ROYAL TOUR u0026 TRAVEL (INDIA) PRIVATE
📍 Gorakhpur