Alekh is looking for a creative, proactive and performance-driven Digital Marketing & Social Media Associate to join our growing team.

The role will focus on building Alekh’s digital presence, managing social media, supporting paid marketing, driving website traffic and conversions, and contributing to the growth of our e-commerce business. We’re looking for someone who understands both creative content and digital performance.

Key Responsibilities

Social Media & Content

- Manage and grow Alekh’s Instagram and other relevant social platforms.
- Plan and execute monthly content calendars.
- Develop ideas for reels, posts, stories, campaigns and festive launches.
- Coordinate shoots and content production with the creative team.
- Stay updated with social media, fashion and content trends.
- Manage community engagement, comments and DMs.
- Track social media performance and share insights.

Digital Marketing & Paid Ads

- Assist in planning and managing Meta and Google Ads campaigns.
- Support campaigns for new launches, festive collections, sales and brand awareness.
- Monitor budgets, CTR, CPC, ROAS, conversions and overall campaign performance.
- Analyse results and optimise campaigns to improve customer acquisition and online sales.

SEO, Shopify & E-commerce

- Manage day-to-day updates on the Shopify website.
- Upload and optimise products, collections, images and descriptions.
- Implement basic SEO and keyword optimisation.
- Monitor website traffic, customer behaviour and conversion performance.




- Identify opportunities to improve the online shopping experience and conversions.

Marketing & Analytics

- Track key digital marketing and e-commerce metrics.
- Prepare regular performance reports and actionable insights.
- Use data to recommend new content, campaigns and marketing initiatives.
- Stay updated with emerging digital marketing and e-commerce trends.

Requirements

- 1–3 years of experience in digital marketing, social media or e-commerce.
- Hands-on experience with Meta Ads and Google Ads.
- Good understanding of social media, content planning and digital marketing metrics.
- Basic knowledge of SEO, GA4/Google Analytics and Shopify.
- Strong content sense with an understanding of fashion, lifestyle and visual branding.
- Good communication and copywriting skills.
- Creative, organised and proactive with strong attention to detail.
- Analytical mindset with the ability to interpret performance data.
- Ability to work independently in a quick-paced environment.
- Applicants based in Kerala preferred.

Skills

Must Have:

Social Media Management • Meta Ads • Google Ads • SEO • Shopify • E-commerce Marketing • Content Planning • Digital Analytics

Good to Have:

Canva / Basic Design • GA4 • Email Marketing • Influencer & Creator Marketing • Basic Photography / Video Editing

Application Process

Interested candidates can share their resume, portfolio/work samples and a short cover letter highlighting relevant experience at [email protected].

📌 Digital Marketing Specialist (Kochi)
🏢 Alekh kochi
📍 Kochi