Company Description BooksWagon is a leading online bookstore in India, offering over 40 million titles across a wide range of genres including fiction, non-fiction, biographies, academics, professional references, and children’s books. The platform provides print books and e-books at competitive prices, serving readers, students, and professionals nationwide. With curated collections aligned to school and college syllabi, BooksWagon is a trusted resource for educational materials and higher education textbooks.

The company actively engages with its community through its website and social media channels to share special offers and reading recommendations.

Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to grow traffic, engagement, and sales for BooksWagon. This full-time, on-site role is based in Noida and involves managing social media channels, performance marketing, email campaigns, and promotional activities aligned with business goals. Day-to-day responsibilities include developing and implementing marketing strategies, monitoring web analytics, managing budgets, coordinating with content, design, and sales teams, and ensuring consistent brand messaging across all digital touchpoints.

The individual will also oversee lead generation initiatives, track campaign performance, prepare reports, and recommend data-driven improvements to enhance ROI.

ob Title: Technical & AI-Driven Digital Marketing Manager (E-

commerce)

Location: Noida, Uttar Pradesh (In-Office / Full-Time)

Experience Level: 8+ Years (Mid-to-Senior)

Education Requirement: Master of Business Administration (MBA) in Marketing /

Post Graduate Diploma in Management (PGDM) in Marketing

Job Overview

We are seeking a highly analytical, data-driven, and technical Digital Marketing

Manager to spearhead our e-commerce growth strategies from our Noida office.

This role bridges the gap between strategic business administration, deep technical execution, and cutting-edge artificial intelligence.

As an MBA graduate with over 5 years of hands-on experience,



you will oversee advanced SEO technicalities, Google Ads, and e-commerce product feeds, while modernizing our operations using advanced AI and prompt engineering. The ideal candidate possesses a deeply research-oriented mindset—often found reading books, academic journals, and industry literature to stay ahead of both marketing and AI trends.

? Key Responsibilities

- AI Integration & Prompt Engineering
- Prompt Engineering: Design, test, and deploy highly effective, structured prompts across LLMs (e.g., ChatGPT, Claude) to scale content optimization,

audience persona building, and data analysis.
- AI Workflow Automation: Integrate AI tools into daily workflows to streamline copywriting, metadata generation, automated reporting, and campaign structuring.
- AI Literacy: Act as the internal champion for AI, ensuring the marketing team safely and effectively adopts AI tools to boost daily efficiency.
- Technical SEO & Web Performance
- Conduct deep technical SEO audits covering server response times, Core

Web Vitals, and crawl budget optimizations.
- Manage complex website architectures, ensuring full proper knowledge and execution of XML sitemaps, robots.txt, canonicalization, and schema markup.
- Optimize on-page elements systematically, including advanced metadata,

HTML structures, and strategic meta-keywords layout.
- Collaborate directly with web development teams to resolve server-side errors, indexing issues, and rendering bugs.
- Paid Media & E-commerce Management
- End-to-end strategy, setup, and optimization of high-budget Google AdWords

(Google Ads) campaigns across Search, Display, and Performance Max.
- Own the Google Merchant Center (Merchant Console) ecosystem,

troubleshooting product data feeds, managing diagnostics, and scaling





Google Shopping ads.

- Drive conversion rate optimization (CRO) strategies specifically tailored for e-

commerce user journeys and checkout funnels.
- Research, Team Leadership & Operations
- Research & Development (R&D;): Actively research emerging digital marketing frameworks, algorithm updates, and AI technologies to future-proof company strategies.
- Lead, mentor, and inspire a multidisciplinary digital marketing team to achieve monthly and quarterly performance KPIs.
- Implement efficient team time assignments and capacity tracking to ensure maximum productivity without burnout.
- Translate high-level company targets into clear, actionable sprint plans for individual team members (target-driven alignment).

Candidate Requirements

- Education: MBA in Marketing or PGDM in Marketing from a recognized institution.
- Experience: Minimum 8+ years of hands-on experience in Digital Marketing,

with at least 5+ years managing technical SEO and e-commerce profiles.
- AI & Prompt Engineering Expertise: Proven capability in leveraging AI tools for marketing operations. Mastery of structured prompting techniques (e.g.,

chain-of-thought, few-shot prompting).
- Research-Oriented Mindset: Strong ability to analyze complex data sets,

dissect search algorithm whitepapers, and distill actionable insights.
- Habitual Reader: A lifelong learner with a documented habit of reading books (business, psychology, technology, management) to constantly refine execution strategies.
- Technical SEO Mastery: Strong understanding of HTTP server responses

(status codes), CDN configurations, and web performance metrics.
- Platform Mastery: Advanced certification in Google AdWords and deep familiarity with Google Merchant Center management.
- Leadership Skills: Proven track record of managing marketing teams,

delegating workflows, and tracking time accountability.

What We Offer

- Competitive CTC matching Noida market standards for senior talent, plus performance-linked bonuses.
- Opportunities for rapid career progression within a high-growth setting.

📌 Digital Marketing Manager (Noida)
🏢 Bookswagon
📍 Noida