The Role

This is a hands-on, ownership role. You will build and run Astiva's complete digital marketing function SEO, AEO & GEO, content marketing, email, webinars, social media, and analytics. You will work directly with the Co-Founder & CEO and manage two junior team members.

You will also host Astiva's monthly webinar programme a core channel for authority building, lead generation, and AI citations.

What You Will Own

1. SEO — Technical, On-Page & Off-Page (25%)

- Own the complete SEO strategy: technical audits, site architecture, Core Web Vitals, structured data, and internal linking
- Build topical authority through keyword clusters, hub-and-spoke architecture, content silos, and entity optimization
- Manage Google Search Console, Bing WMT, indexing, and crawl health
- Execute link building: guest posts (2/month minimum), digital PR, HARO/Connectively, and journalist outreach
- Manage and review the intern's SEO execution

2. AEO & GEO — AI Search Visibility (25%)

- Own Astiva's end-to-end AI search visibility strategy across Answer Engine Optimization and Generative Engine Optimization
- Optimize all content for AI citation: answer-first structure, definition blocks, FAQ schema, structured lists, and source attribution
- Build and maintain Astiva's entity presence: 20+ directories, consistent NAP data, Wikipedia-adjacent citations, and G2/Capterra listings
- Develop and publish monthly benchmark reports and original research to generate AI citations from LLMs, journalists, and analysts
- Monitor Astiva's own AI visibility score using the platform itself
- Manage Reddit and Quora strategy as primary LLM citation sources
- Maintain llms.txt and structured data so AI systems understand and cite Astiva correctly

3. Content Marketing (20%)

- Develop the monthly content calendar: blog posts, pillar pages, comparison pages, glossary entries, and case studies
- Brief, review,



and QA all content produced by the intern before publication
- Write 1–2 flagship pieces per month: methodology posts, research, expert roundups
- Own the 17-platform content distribution cascade: LinkedIn, Twitter, Medium, Substack, Quora, Reddit, Google Business Profile, and more
- Manage email marketing: welcome series, free-to-trial nurture, trial-to-paid conversion, weekly newsletter, and monthly benchmark distribution

4. Webinar & Event Marketing (10%)

- Plan, promote, and host Astiva's monthly webinar programme (one webinar per month minimum)
- Webinar formats: Educational Masterclass, Product Demo, Industry Panel, Customer Success Stories
- Own the full webinar lifecycle: topic selection, landing page, email promotion, attendee management, live hosting, recording, and post-event repurposing
- Convert each webinar into 10+ content assets: YouTube video, blog post, social clips, newsletter content
- Coordinate with the BD intern to follow up with all registrants who did not convert to trial

5. Social Media (5%)

- Manage Astiva AI's LinkedIn company page and Twitter: 3 posts/week minimum per platform
- Draft LinkedIn content for the Co-Founder's personal profile
- Coordinate with the Creative Intern for all visual assets

6. Analytics & Reporting (5%)

- Own the weekly marketing performance dashboard: GA4, GSC, email, social, AI citations, free tool usage, and trial conversions
- Set up UTM tracking, conversion attribution, and GA4 event tracking across all channels
- Present a monthly marketing review to the Co-Founder: what worked,



what did not, and the plan for next month

What We Are Looking For

Required

- 4–6 years of B2B SaaS digital marketing experience
- Proven technical SEO skills: crawlability, Core Web Vitals, structured data, site architecture
- Hands-on AEO and/or GEO experience optimizing for AI-generated answers and LLM citations
- Experience hosting or producing webinars: comfortable on camera, can manage live events end-to-end
- Robust content strategy skills: can develop, brief, and QA a content calendar
- Proficiency in GSC, GA4, Ahrefs or SEMrush, and email marketing tools (Brevo, HubSpot, or similar)
- Strong analytical skills: turns data into action, not just reports
- Ability to manage and mentor junior team members
- Excellent written English: writes, edits, and directs content with precision
- Comfortable in a fast-paced, founder-led startup environment

Preferred

- Experience at an AI, SEO SaaS, or MarTech company
- Familiarity with AI Search Visibility, AISO, or Competitive intelligence platforms
- Experience with programmatic SEO, entity SEO, or topical authority frameworks
- Schema markup expertise beyond basic implementation
- Podcast or video content experience
- Experience publishing original data reports or industry research
- MBA or degree in Marketing, Communications, or a related field

Why Join Astiva AI

- Build the digital marketing function from scratch at a post-launch AI startup
- Host your own webinar series rare at Manager or Lead level
- Use Astiva's own platform to track and prove your marketing performance
- Work at the intersection of SEO, AEO, and GEO the fastest-evolving area of marketing in 2026
- Daily collaboration with the Co-Founder & CEO
- Be the most senior marketing voice in a company creating a category
- Competitive compensation discussed individually
- Hybrid, Bengaluru

📌 Digital Marketing Lead (Bengaluru)
🏢 Astiva AI
📍 Bengaluru